도시이미지 형성요인에 의한 도시브랜드 포지셔닝에 관한 연구

Abstract

Inevitably appear in the history of the city space is the unit that had to be. The concept of simply living together rather than human, cultural, and economic and political space that is a mixture of various values​​. With the city in accordance with the development of human evolution, and the complex relationship of various factors, change, influence, older now reached an easy definition. For the city people's attention and response, response to the appeal should be approached strategically and now an essential element that is taking place. From the city where you can enjoy the charm, and sometimes do have direct experience or interest, while representing the commercial brand is quite similar to the reaction. This particular product is formed as a market analysis, marketing concepts and differ in their scope. Urban space in pursuit of profits for the business purpose and lasting relationship with such a purpose, but, depending on their intended activities, and of the public to ensure the target is highlighted, public facilities, local history, culture, and the formation of companies and brands for a variety of factors, including the city's point of view the configuration to match the characteristics of the developed need to get out. In this study, the brand of economic activity in the center of the city development plan focused on the characteristics of the target was to find. In the range of commercial sales and brand liking as changes in the graph, the city also continued direction and establish the brand in ways easily understood by an independent and cumulative changes and positions, such as guidelines and continues to seek ways to understand how the administration or were determined.