역사문화 가로의 업사이클링 디자인 사례에 관한 연구 －장소 마케팅 요소를　중심으로－

Abstract

(Background and Purpose) In urban areas around the world, there is a neighborhood rich in history and culture, which plays an important role in urban culture and vitality. However, due to the recent rapid development of the urban economy, its value and function have deteriorated, and the historical and cultural neighborhood containing the identity of the city have disappeared, resulting in the disconnection of urban history, cultural loss, and context. Therefore, this study aims to explore the design characteristics of historical and cultural neighborhood through the concept and characteristics of place marketing, centering on historical and cultural neighborhood, and based on this, investigate cases as historical and cultural neighborhood of each country to study how to design upcycling into historical and cultural neighborhood. (Method) In this study, through literature research and prior research, the characteristics of upcycling design were derived as historical and cultural neighborhood based on the elements of place marketing according to the concept and characteristics of place marketing. An analysis model for quantitative analysis is presented according to the derived characteristics, and the selected cases are analyzed by conducting a group interview (FGI). Using this, the final characteristics of upcycling design are derived as historical and cultural neighborhood centering on place marketing elements, and the possibility of development of upcycling design is presented as historical and cultural neighborhood focusing on place marketing elements. (Results) In this study, four countries were selected from China, Japan, the United States, and Europe to analyze the overall characteristics of upcycling design attributes as historical and cultural neighborhood, centering on the place marketing, and the cases of upcycling as successful historical and cultural neighborhood in each country were analyzed. As a result, it was found that 'historicity' is the most important characteristic in upcycling design as a historical and cultural neighborhood centering on the place marketing. Historicality should be reflected especially importantly as it can not only inherit urban culture, but also provide differentiated design elements to the city, and act as an important resource for the sustainable development as a historical and cultural neighborhood by covering various aspects such as culture, society, economy, and environment. (Conclusions) This study focused on analyzing the case of upcycling design to historical and cultural neighborhood, centering on the elements of the place marketing. Since each historical and cultural neighborhood has a different scale, development process, and background, if a more quantitative case analysis criterion is presented in subsequent studies to analyze the upcycling design to historical and cultural neighborhood in terms of place marketing, meaningful research results on the upcycling design to historical and cultural neighborhood can be derived in terms of place marketing.