디자인 사회학의 체계구축을 위한 주제 연구 -사물화 개념을 중심으로-

Abstract

(Background and Purpose) Through market-centered values and superiority of power, all objects, humans, and environments are becoming commercialized for the sake of market capitalism. The world of market power, which is showing its overall appearance, exerts the power to neutralize not only the economic realm but also the value system of beliefs that mediate design, art, and culture. In this study, design epistemology is approached from a sociological perspective. In particular, this study aims to explore topics related to the tendency of reification that dominates the modern social order from the perspective of design epistemology. First, it explores the intersecting areas of design and sociology and expands them to the areas of design epistemology. Second, it determines how to include sociological themes in the epistemological interpretation of design and how to establish a methodological system for this. This study intends to reveal the sociological context for changing the design paradigm by understanding the qualitative aspects of the reification phenomenon. (Method) In Chapter 1, it is determined that the phenomenon of “marketization of the world” triggered by neoliberalism and the expansion of market power is affecting the overall art design culture, especially the belief system in design perception, and the background is examined. In Chapter 2, the social properties of design and previous studies that can be the basis for contextualized design discourse are analyzed. In Chapter 3, the scope of the research contents is determined using the analyzed data. In Chapter 4, the items extracted through analysis are revealed, and cross-analysis is conducted to establish the possibility of becoming design epistemology. Chapter 5 interprets the relationship between newly constructed and socialized entities, that is, design, humans, and the global environment, using the newly constructed design epistemology based on the sociological system of reification. (Results) First, the incorporation of a design into the sociological domain and its interpretation as a convergent discussion must occur through cultural transformation. Second, critical thinking is required such that the act of designing and producing objects is becoming “reification.” This is because things have the property of functioning only as capital without prioritizing the human value system. Third, to overcome the reification phenomenon of design products promoted by the industrialization phenomenon of design, restoration of the value of the use of objects is required. (Conclusions) First, in order to construct reification as a theoretical model of design epistemology, it is necessary to not only criticize the reification phenomenon itself but also concentrate on it as the “problem of attitude” of each subject. Second, it should start with renewing an understanding of the materiality of the design being reification. Third, for a design to be built into a sociological system, sociological themes must become a research methodology.