멀티페르소나 사용자 중심의 주거(住居)공간 메타버스 디자인 전략 연구

Abstract

(Background and Purpose) Since the COVID-19 pandemic, individuals have assumed selective and diverse roles through non-social experiences, and the concept of a multi-persona, or multi-identity, has become commonplace due to the awareness of self-actualization needs. In addition, the experience and activities of communication based on real space are changing to non-face-to-face communication based on virtual spaces owing to the development of the IT industry, and users of the multi-persona type are paying attention to metaverse spaces as a new medium capable of individualized self-expression. Therefore, this study focused on residential spaces, which are indispensable in the physical world but are limited in satisfying users' desire for self-expression due to economic and environmental factors, and require services that transcend the limits of space. Therefore, this study examined residential spatial design strategies for multi-persons or users through a metaverse environment to determine the possibilities of the metaverse platform and the activation method, and to derive the necessary requirements for future development. (Method) This was a study on the metaverse design strategy of residential spaces based on multi-personas. First, the social phenomenon of multi-personas was analyzed through theoretical considerations, and components were derived from the main concepts and characteristics of residential and metaverse spaces. Second, the relationship between the multi-persona and the residential space metabus was derived as a relational model, and the relationship for the design strategy assignment was studied. Third, this study analyzed residential space marketing cases in an existing metaverse environment and proposed a specific strategic design direction by analyzing the satisfaction of various needs of multi-persons or users in a residential space metaverse environment based on the results. (Results) Through three case studies of “my house,” “Gucci house,” and “bondee,” which are brand marketing platforms based on the metabus residential space, it was found that the important factors differed according to the purpose and direction of the platform. When the measured scores were synthesized, the simulation and reality spaces were analyzed as the most important factors in the multi-person or user-centered residential spatial design strategy in the current metabus space. (Conclusions) The researcher extracted six elements, simulation, reality space, interior coordinator, panoramic worldview, economic activity, and five-sense streaming, as strategic elements of metaverse residential spaces for multi-persona users and redefined the characteristics. Through this study, it is expected that the strategic value of residential spaces will come to be viewed from an important perspective to expand the contact point with multi-persons and users in the metaverse space, and it will be utilized as part of a plan to activate the metaverse space in the future.