산업유산에 적용된 장소브랜딩 인지도에 관한 연구

Abstract

(Background and Purpose) As interest in industrial heritage increased along with urban regeneration policies, the level of various studies, surveys, and projects on industrial heritage improved, and various policies were prepared. In Korea, industrial heritage was not neglected based on government policy support in order to devise ways to contribute to the revitalization of local culture and arts by utilizing national cultural resources but was regenerated as a place with social and cultural value and created as another space. For the already regenerated industrial heritage to not become another idle space, it is necessary to come up with a plan to maintain it continuously and to induce a continuous inflow of visitors. Therefore, it is necessary to prepare a strategy focusing on place awareness for sustainable use of places in the future, and this study aims to identify awareness of place branding elements applied to industrial heritage and establish a basic data framework that suggests direction for sustainable use of places. (Method) First, the concepts and components of industrial heritage and place branding are organized through theoretical consideration. Second, a basic analysis of the research site was conducted to establish a place branding element applied to industrial heritage. Third, to investigate the awareness of place branding applied to industrial heritage, a survey was conducted among users who had visited the industrial heritage sites in the case. Finally, place branding awareness was identified, and directions for sustainable use of places in industrial heritage regeneration were presented. (Results) The degree of awareness for each element was highest in that order: symbolism at 4.17%, publicness at 4.01%, and accessibility enhancement at 3.88%, Awareness of tangible elements was higher than that of intangible elements. This means that the place branding elements applied to industrial heritage are applied evenly in these cases, but it can be interpreted that the purpose of a user's visit to a place is not based on educational programs and experiential elements. (Conclusions) This paper attempted to identify awareness of place branding applied to industrial heritage and suggest directions for sustainable place use. In order to utilize space sustainably, it is necessary to provide space for people to stay. In other words, it is communication with places such as experiences, experience, and networking, and strategies that can create spatial power by combining tangible and intangible elements should be reviewed.