산업유산 장소브랜딩에 적용된 공공디자인의 참여적 요소에 관한 연구

Abstract

(Background and Purpose) Many studies have been conducted to develop modern cities based on their geographical characteristics, historical backgrounds, and cultural differences. Among them, industrial heritage, which has lost its role and function due to changes in the industrial structure, is recognized as a cultural resource for urban regeneration, and is emerging as a strategy to revitalize cities by providing cultural value. In this context, Place branding is emerging as a way to enhance regional competitiveness or economic revitalization by utilizing and imagining local culture. Place branding is a participatory branding strategy aimed at encouraging users to experience the true meaning of a place through participation in the branding process. In the formation of these places, public design actively utilizes tangible and intangible assets based on the unique regional characteristics of each city to differentiate itself from other cities. By enabling stakeholder participation and experience, it needs to play a role as a means of place branding to secure identity. Therefore, this study aims to analyze and verify the elements of public design, targeting industrial heritage with cultural values to study the role and direction of public design as a means of place branding. (Method) First, the concepts and characteristics of industrial heritage and place branding were examined theoretically. Second, to determine the characteristics of public design from the perspective of place branding, the participation elements of public design were summarized through a literature review. Third, based on the contents derived from theoretical considerations, elements of participation in public design were derived from the point of view of place branding, and cases of industrial heritage were analyzed to evaluate their effectiveness. Finally, the participation factors in public design applied to place branding were verified using the FGI interview method. (Results) The elements of culture, initiative, and locality were highly appropriate in terms of the degree of application of cases and evaluation of FGI. This can be interpreted as meaning that public design in place branding induces the active participation of users based on participation, and develops locality with the cultural value of empathy. (Conclusion) This paper was intended to examine the role and direction of public design as a means of place branding. To create a space where people stay and use, participatory place branding will be possible if participatory elements of public design are applied first. To realize a valuable place, the role of public design has been studied in various ways. A follow-up study that considers the specificity of the region for the differentiation of place branding is suggested.