텍스트 마이닝을 활용한 공공디자인과 소셜벤처 사업의 사회적 가치 특성에 관한 연구

Abstract

(Background and Purpose) As shown in the Act on the Promotion of Public Design (2018), the direction of public design is to predict social changes and the needs of the times and it includes a sympathetic problem-solving approach and efficient implementation strategies of various actors. This study aims to discover the social value of social ventures that pursue public social missions and solve social problems with innovative technology and management, such as public design, and to explore the scalability of public design as a new way to solve public problems through collaboration between the two fields. (Method) This study understood the concept of social value through a literature review and theoretically examined the value areas and business directions pursued by public design and social ventures. Second, text mining was conducted as a quantitative approach to qualitative research. Also, repetitive core data was derived to pursue public design and social venture business, and the connection between the two concepts to improve the understanding of the analysis results was explored. Third, after mutual analysis of extracted data from public design and social venture projects based on the components of social value, the possibility of collaboration between public design and social ventures was presented. (Results) Analysis results were as follows, categorized by the main components of social value: object, time perspective, and value range. In terms of objects, both fields have pursued a value model in which different individuals and communities fulfill their capabilities and responsibilities to propose designs and innovate society. From the perspective of the times, public design has been improving and revitalizing neglected spaces in society, which is related to improving the quality of life of residents according to the trends of the times. Social ventures also discovered the problem of social change that harmonizes future and present life and responds to the changing times through various projects and ideas. As a result of the scoping analysis, the detailed value of social value was frequent in both fields. (Conclusion) This study discovered similarities in the social value characteristics of public design and social venture projects through the empirical analysis method of text mining and confirmed the possibility of linked collaboration. The collaboration between the two fields will later manifest itself in autonomous problem-solving of public design and cooperative implementation of public design governance by establishing a multidisciplinary implementation system, which has the meaning of sustainable expansion of public design through cooperation between the public and private sectors. This collaboration between the two fields has practical significance as public design governance through cooperation between the public and private sectors by establishing an autonomous problem-solving and multi-disciplinary implementation system for public design in the future.