공공디자인과 소셜벤처의 유사성에 관한 연구

Abstract

(Background and Purpose) The public design promotion comprehensive plan states that the realizing public design should not stop at just quantitatively expanding public participation, but the policy for public design should be pursued with a large number of participants. It means that consumers should be a principal user away from standardized support measures led by government, and an empathic approach to revelation of policy should be achieved through participation and agreement for social values. In this study, we explore the field of social problem-solving values of the public design to develop an ecosystem of sustainable public design by analyzing the similarity between public design and social venture. As a cooperative model design of self-sustaining circulation which creates social values based on the government policy, the scalability of public design is examined and a new direction for sustainable innovation is presented. (Method) We intensively analyze the evaluation index of public design project based on cultural perspective for the social value field led by the Ministry of Culture, Sports and Tourism, the 2021-2023 social problem design projects of the basic plan of social problem-solving design established by the Seoul Metropolitan government, and the social value field of social ventures categorized by the Ministry of SMEs and Startups. Firstly, the social value field of public design and the concept of social ventures are investigated through literature survey, and value areas and evaluation factors are drawn. Secondly, the purpose and solution of public design and social venture which have an identical goal of public social value creation are analyzed to find something in common. Thirdly, the examples of social venture are comprehensively examined to verify the connectivity between two fields again by utilizing common elements derived from characteristic analysis and categorization of two concepts. Lastly, we address the conclusion by deducing implications of the growth probability of public design and by proposing the directivity. (Results) The common elements between social ventures and public designs for creating social values in various fields through existing public designs were found, and implications for the future direction of public design were obtained. (Conclusions) We found that public design should be expanded not only to the concept of a means to improve physical objects or solve social problems, but also to form new relationships through individuals, communities, and communities and strengthen their capabilities. We believe that the present study develops a self-sustaining innovation model which pursues both profit and social value and helps to develop the social value governance of public design as a basic study which can solve the social problem by cooperating with a number of users.