포스트 한한령 시기 중국 내 한류 콘텐츠의 힘과 지속 가능성 - <오징어 게임>의 웨이보 게시물 분석을 중심으로

Abstract

How could ‘Squid Game’ be a mega hit and stir up a socio-cultural repercussion in China? In order to search this, this paper analyzes the comments and responses of two Weibo posts about ‘Squid Game’, and based on this analysis, it examines the power and sustainability of Korean wave (Hallyu) content in China after Hanhanryong. From the positive comments on ‘Squid Game’, we believe that the driving force that leads the popularity of Korean wave content in China after Hanhanryong is high quality of the materials including the choice of various topics in Korea's free and creative environment, probable setting of character and plot, actors' acting capabilities, and writing skills. China considers itself to have a positive image in the international community. In fact, the country has rather unfavorable impression in the world. The sign that this disparity resulting from differences in perceptions within and outside China could turn into China's control of Korean wave and cultural conflict between Korea and China can be read from some negative comments on Weibo. In particular, since the media of both countries are leading and instigating various cultural controversies, voluntary regulation of the media's provocative reports seems to be necessary. The people of both countries need a mature awareness of respect for each other's cultures based on the premise that “cultures develop through mutual influence.” In addition, a prospective attitude and effort are needed so that Chinese people can enjoy Korean wave content directly from Korean OTT by establishing a ‘direct purchase of Korean wave content’ environment and a Chinese subtitle service system based on an understanding of fans and the fandom economy.