한한령 시기 한류 전파에서 팬과 팬덤의 역할과 의의 ― 중국 내 ＜아스달 연대기＞ 범중국 팬의 온라인 팬덤 활동을 중심으로

Abstract

This paper looks into the role and significance of fans and fandom regarding the unofficial spread of Korean Wave in China, focusing on the online fandom activities of Pan-Chinese fans of the Korean drama Arthdal Chronicle. It was not easy for Arthdal Chronicle to be understood in China because of the difficulty of translating into Chinese and the plot of the drama itself, not to mention the unfavorable reviews in China due to the controversy surrounding the drama. Pan-Chinese fans of Arthdal Chronicle tried to break through this situation, and in the process of consuming, distributing, accepting, and spreading this drama on Weibo’s Chaohua(Super Topic) and Qun(Group), their fandom activities show the characteristics of online fandom ; convergence, participatory culture, and collective intelligence. The roles and significance of the activities of Korean Wave fans and fandom in China, including the activities of the fans and fandom of Arthdal Chronicle, in the spread of Korean Wave during the Hanhanryong period are as follows. First, they play various roles as ‘audiences’ and ‘producers’ of Korean Wave culture, as well as voluntary ‘spreaders’ and ‘promoters’, and help the Korean Wave in China sustain its position. Although they were forced to work in an informal and illegal way due to the Hanhanryong, they were willing to become a faithful driving force of the Korean Wave. Second, they play a part of ‘mediators’ and ‘solvers’ in the cultural conflict between Korea and China, which has been worsening since the Hanhanryong, and their fan activities had a significant effect extending the individual to social and cultural aspects. The activities and actions of Korean Wave fans are not limited to simply enjoying what they like and sharing culture, but also at the social level, resolving cultural clash and conflicts arising from the influx and spread of Korean Wave in China to a certain extent. Third, their activities will alleviate the weakening of Korean Wave’s position in China after the Hanhanryong and minimize the gap between Korean Waves. When the conditions for the official entry of Korean Wave are re-established after the Hanhanryong, it can become a driving force for the revival of Korean Wave in China. Fourth, in terms of Chinese popular culture, the Korean Wave continued to be spread in China through their activities and contributed to securing the diversity of Chinese popular culture. Through their activities, the Korean Wave, which is attracting attention and popularity around the world, and Chinese popular culture continue to interact, and they can affect adjust and develop to a global level.