新媒体景观下受众参与文化与身份认同转换——以网剧《隐秘的角落》为中心

Abstract

In the new media environment, the traditional audience identity has changed. They no longer passively receive information, but actively seek out information that interests them and interact more with the production of information, becoming a new "text poacher". With the development of online dramas, the unique comment function of online videos like bullet screen has been loved by more and more young people. This article attempts to use the theory of Trans-identity which has been used for narrative analysis in audience analysis, focus on the bullet screen of the Web Drama The Bad Kids. First analyses the Trans-identity of the characters in the story, and then combines the bullet screen with the story to explain the interactivity of the audience with text. The communication of the bullet screen from the audience formed an interactive ritual chain, and a sense of self-identification was formed by role substitution during the interaction process. The result of the ceremony presented the collective identity. Trans-identity is the foundation of storytelling， and the discussion of Trans-identity becomes the foundation for the audience to form an interactive ritual chain.