지역문화콘텐츠와 디자인의 실천적 연계성에 관한 연구- 공연예술·공공미술·상징조형물 사례를 중심으로 -

Abstract

(Background and Purpose) This study analyzes how regional identity is concretely visualized through cases of regional cultural content developed with resident participation, and it aims to propose practical directions in which design can contribute to the advancement of cultural content. The study focuses on three cases: Parkcheomji Nori Service Design in Seosan, Dolsan Village Community Art Project in Jinhae, and the Blue Sea Big Fish Project in Jeollanam-do. The selection criteria are the creative utilization of indigenous resources, the structuring of resident participation, and the practice of place-based identity. (Method) First, it examined theoretical concepts of regional culture, identity, and participatory design. Second, it examined each case in terms of background, stages of implementation, participation structures, collaborating actors, and the outcomes produced. To compare the levels and roles of resident participation in detail, an analytical framework was constructed that included project implementation, indigenous resources, participation processes, and visualized outcomes. Third, it evaluated the cases from the perspective of residents, focusing on the meanings of place, the creative recontextualization of archetypal resources, and the roles and achievements of different stakeholders. (Results) The analysis revealed that in all three cases, identity formation was rooted in place-based memory and social practice. Archetypal resources such as gourd shells, quarry traces, and the sea bream emblem were creatively transformed into performing arts, public art, and symbolic sculptures. The Parkcheomji Nori case demonstrates how gourd shells were transformed into gourds and satirical narratives and then expanded, through service design methods, into branding projects, youth education programs, and derivative cultural products. The Dolsan Village Community Art Project reinterpreted everyday spaces such as quarry traces, washing places, and alleyways through collaborative creation between residents and artists, thereby visualizing collective memory. The Blue Sea Big Fish Project upcycled discarded banners into large fish sculptures, with residents participating in processes of education, making, and exhibition that were directly linked to the implementation of environmental policy. (Conclusions) This study confirmed that design functions as a practical tool connecting archetypal resources, resident participation, and regional identity. Residents evolved into creators, interpreters, and managers, while experts played the role of facilitators who promoted horizontal collaboration and governance. Furthermore, the study demonstrated that regional cultural content can secure both sustainability and scalability, and indicating potential for future industrial development as well as linkage with national and global discourses. These findings suggest that regional cultural content has the potential to evolve as a driver of local economic revitalization and a sustainable engine of the cultural industry.