지식정보사회에서의 도시 이미지 특성 및 매력도 분석 -순천시를 사례로-

Abstract

In current Knowledge-information Society, advanced information technology and the development of transport systems have changed psychological and physical characteristics in a city, as well as the city lifestyle. As a result, the citizens require the new city's image and environment to cope with their changed lifestyle. In this study, cognitive characteristics on the landscape, a city's images and attractions have been analyzed. The results of this study could have a potential role as a planning and design criteria which are suitable for the Knowledge-information society. The research data was collected in Sunchon-city and main results of this study are as follows:While the positive attitudes for the image of city were 'intimate(3.45)', 'traditional(3.36)' and 'amenity(3.30)', the negative attitudes were 'flat(2.63)', 'scattering(2.69)', 'un-new(2.69)',and 'monotonous(2.74)'. Total satisfactory level of the city image was estimated to be 6.18. The psychological factors related to the satisfaction of the city image were composed of five characters such as 'individuality', 'potentiality', 'pleasure', 'amenity' and 'naturalness'. The estimation formula for the satisfaction was: Satisfaction = 6.202 + 0.464(Potentiality) + 0.446(Individuality) + 0.367(Pleasure) + 0.322(Amenity) + 0.245(Naturalness) While the positive attitudes for the city attraction were 'possible of development(3.99)', 'cleanness(3.69)' and 'many heritages(3.53)', the negative attitudes were 'a few industrial facilities(2.35)' 'a few entertainments(2.42)' and 'a few cultural events(2.55)'. The total score for attraction was estimated to be 6.39.