여성 정치인에 대한 방송보도 분석 －여성성프레임을 중심으로
Analysis of Female Politicians in Broadcasting News -Focusing on Feminity frames
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참고문헌
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초록
본 연구는 여성 정치인에 대한 방송보도의 특성을 여성성 프레임과의 관계 하에서 분석하고 있다. 진화론적 시각과 사회문화적 시각을 근간으로 전통적 여성성 프레임과 페미니스트 여성성 프레임을 제시하고, 이들 각각의 프레임이 사용되는 경우, 보도태도(reporting attitudes), 보도정향(reporting orientation), 보도맥락(reporting context), 보도순서(reporting order)에 어떠한 차이가 있는지 살펴보았다. 분석기간은 2000년부터 2006년까지 치러진 국회의원 선거 및 전국동시지방선거의 선거 공고일 또는 선거 운동 개시 일부터 선거 이후 한 달까지로 설정하였으며, 여성 정치인이 언급된 보도꼭지만을 표집 하였다. 분석결과, 페미니스트 여성성 프레임이 사용되는 경우, 여성 정치인들은 객관적이며, 중립적으로 묘사되고 선거관련 보도맥락을 제외하면, 이슈/정책적 사안을 다루는 보도맥락에서 자주 등장했다. 이에 비해, 전통적 여성성 프레임에서는 객관적, 선정적 등의 보도태도가 변별력 없이 골고루 등장했으며, 부정적 보도정향이 두드러졌다. 또한 페미니스트 보도맥락처럼, 선거관련 보도맥락을 제외하면, 개인사를 다루는 보도맥락이 주요한 것으로 나타났다.
Abstract
This study focused on how feminity frames work on the reporting on female politicians in broadcasting news. Under the academic guidance of evolutionary model and socio-cultural model, respectively sex-role frame and feminist frame were suggested. These frames were cross-tabulated with reporting attitude, reporting orientation, reporting context, and reporting order. For this analysis, the author collected the prime time news from the start day of a official election period throughout the month after a election during 2000 and 2006. The result showed that 1) feminist frame had objective attitude and neutral/positive slant, appearing more frequently in the context of reporting of issues and policies and that 2) sex-role frame was portrayed as negative in the context of reporting personal history.
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