연세로 대중교통전용지구의 이용자 만족도 영향요인 분석

Abstract

The purpose of this study is a comparative analysis of factors impacting user satisfaction at public transit malls from a broader perspective for facilitating commercial sphere, street environment, and public traffic whose aim is to designate malls. For this purpose, 18 evaluation variables were presented that influence user satisfaction at public transit malls through a review of previous studies and FGI before this survey went ahead. Based on the evaluation variables presented, a survey was conducted on users of Yeonse-ro Public Transit Mall, and then a factor analysis was done that produced five effect factors. Consequently, the study sought to establish regression models through the five factors and 18 evaluation variables and identify factors affecting user satisfaction through multiple regression analysis. A comparative analysis was done on the factors affecting user satisfaction and previous studies on Dongseong-ro based on an earlier substantive analysis of Yeonse-ro. The results showed that around Yeonse-ro, user satisfaction was influenced by the pedestrian environment; convenience of public transportation; a sense of place of transit malls; convenience for cars; and competitiveness of the commercial presence there. Around Dongseong-ro, however, user satisfaction was greatly influenced by mass transit; parking lots; link to neighborhood areas; diversity of works; and the local image in contrast to the results of the analysis of Yeonse-ro.