韓日観光交流の活性化方案に関する一考察 ‒日本人若者の韓国に対するイメージ分析を中心に‒

Abstract

This study, in order to tourism cooperation between the country and the country, and to understand whether the potential tourists to the country of each other have any such images, based on the viewpoint that there is a corresponding need it has been expanded. Japanese young people put a questionnaire survey into effect about an image to Korea which is being held and analyzed from the various angles. It became clear as a result of the positive analysis that the person who has a visit experience to Korea is a good image overall compared with the group which isn’t so and is affirmative. It can be said that the Korean side has to develop aggressive PR activity and invitation strategy by the various shapes to Japanese young people. In recent years that tourism is mentioned as one of the pillars of the country’s growth strategy, Korea and Japan are close to the geographical and cultural, since it is the largest market for each other even in the tourism market, until now Tourism Cooperation is allowed to expand, it is necessary to aim to maximize the impact and effects of tourist.