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한·일 간의 쌍무적 관광이미지 비교 연구 - 일본의 수출규제로 인한 갈등 (2019년) 이전을 중심으로 -

A Comparative Study on Bilateral Tourism Image between Korea and Japan - Focusing on Japan's Economic Measures before 2019 -

한학진|김미주
한국호텔리조트학회 (Korea Hotel & Resort Association)|2019.11|호텔리조트연구 (Journal of Hotel & Resort)|제18권 제4호|pp. 283-306

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참고문헌

키워드

AssociationJapanese TouristsKorean TouristsBiliteral TourismTourism Images
주제분류관광학

초록

The biliteral movement of tourists between countries, although it may affect political, economic and social and cultural relations between the two countries is influenced by the tourism environment, such as tourism infrastructure, attractiveness, and more importantly by tourism image. In this respects, this study is to compare and analyze bilateral tourist image between Korea and Japan. In particular, this paper will compare the bilateral tourism image from 2016 and 2018 through the survey of Japanese and Korean tourists visiting each country. The analysis results of this study are as follows. The images of Korean tourists on Japanese tourism include kindness, cleanliness, delicious food, and high citizenship, while the negative images are inconvenient transportation, accommodation, information, etc. On the other hand, the images of Japanese tourists on Korea include Korean foods are delicious, friendly, and cheap while roads were dirty, garbagey, and dirty. In this regard, continuous efforts are needed to improve tourism images between Korea and Japan. several marketing implications are suggested.

Abstract

The biliteral movement of tourists between countries, although it may affect political, economic and social and cultural relations between the two countries is influenced by the tourism environment, such as tourism infrastructure, attractiveness, and more importantly by tourism image. In this respects, this study is to compare and analyze bilateral tourist image between Korea and Japan. In particular, this paper will compare the bilateral tourism image from 2016 and 2018 through the survey of Japanese and Korean tourists visiting each country. The analysis results of this study are as follows. The images of Korean tourists on Japanese tourism include kindness, cleanliness, delicious food, and high citizenship, while the negative images are inconvenient transportation, accommodation, information, etc. On the other hand, the images of Japanese tourists on Korea include Korean foods are delicious, friendly, and cheap while roads were dirty, garbagey, and dirty. In this regard, continuous efforts are needed to improve tourism images between Korea and Japan. several marketing implications are suggested.

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