생태관광해설 프로그램 개발을 위한 순천만 생태공원에서의 방문객 특성에 관한 연구

Abstract

The purpose of this study was to establish the contents and the level of interpretive program for Suncheon Bay Ecological Park. To achieve this goal, it is analyzed that 240 questionnaires were obtained through the Suncheon Bay Ecological Park, visitors in July of 2012. The results as follows:1. Ecotourists at Suncheon Bay Ecological Park have average knowledge about the park's natural resources. The level of desire and curiosity for learning about natural resources stood for remarkably high. It is necessary for the ecotourism interpretive program to be introduced. 2. The intellectual curiosity figure out by five-point Likert scale at Suncheon Bay Ecological Park that visitors have highest interest to know Halophyte plant, including reed(3.98), the history of Tidal flat, that is an age and the formation of Tidal flat(3.66), Geology and topography(3.41), birds(3.38), crustacea including Helice(3.21), and fish(3.20) are more or less similar level. 3. The result of appraising the knowledge level of natural resources by 10 items(Halophyte plant 5.64, birds 5.42, fish 4.96, Helice 4.73, and benthos 4.12) shows that levels are more or less average overall ;As a result of the analysis, social strata shows that the points gained by male was higher than those of female. The elderly above 50's shows the highest points, on the other hand, the groups of housewife show the lowest points. 4. According to the result of analysis, those who visit again at Suncheon Bay, have experiences about ecotourism interpretive program, satisfied with park-using, have high willingness to participate in this program. On the other hand, the factors such as gender, age, group size of visitors, and knowledge level have little influence on the willingness to participate in the ecotourism interpretive program. This research shows that ecotourists have strong willingness to learn about the park resources and are positive to the performance and participation of ecotourism interpretive program. The knowledge level and characteristics of ecotourists are various on their social strata. Interpretive program must be performed after due consideration of characteristics of ecotourists, including the degree of satisfaction, their feedback and further research. Overall, it reveals that Suncheon Bay Ecological Park's users have interested and positive response to the ecotourism interpretative program.