모바일 서베이를 활용한 국립공원 나홀로 탐방객 특성 분석 연구
A Study on the Characteristics of a SoloVisitors to National Park Using Mobile Survey
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초록
본 연구의 목적은 국립공원을 방문하는 나홀로 탐방객의 이용행태를 분석하고 국립공원 유형별(산악형, 해상해안형)로 탐방만족도 및 행동의도에 차이가 있는지를 규명하고자 하였다. 분석 결과, 주요 탐방활동은 산악형 국립공원은 등산(67%)과 경관감상(24.%), 해상해안형 국립공원은 경관감상(44.1%)과 저지대걷기(21.6%)로 나타났다. 주요 방문동기는 산악형 국립공원은 건강증진(신체적 건강)이 53.5%로 가장 높게 나타났으며, 해상해안형 국립공원의 경우 경관감상이 44.1%로 가장 높게 나타났다. 방문 전 필요정보는 산악형 국립공원은 등산(산행)정보(62.0%), 해상해안형 국립공원은 탐방프로그램 정보(30.6%)가 가장 높게 나타났다. 마지막으로, 산악형 국립공원과 해상해안형 국립공원의 탐방만족도 및 행동의도의 차이를 분석한 결과 전반적 혼잡도, 재방문의향, 타인 추천의향은 공원별로 차이가 있는 것으로 나타났다. 특히, 혼잡도는 해상해안형 국립공원, 재방문의향은 산악형 국립공원, 타인추천의향은 산악형 국립공원이 상대적으로 조금 더 높게 나타났다. 본 연구의 결과는 향후 국립공원을 방문하는 나홀로 탐방객의 이용특성을 분석하고 탐방정책 수립을 위한 기초자료로 유용할 것으로 판단된다.
Abstract
The purpose of this study was to analyze the visiting behavior of a solo visitor among national park visitors, and to investigate whether there are differences in visiting satisfaction and behavioral intention by type of national park (mountain type, sea coast type). As a result of the analysis, the main exploration activities were mountain climbing(67%) and landscape appreciation(24.%)for mountain parks, and those were landscape appreciation(44.1%), low-altitude walking(21.6%)for coastal parks. The main motivation for visiting parks was health promotion(53.5%) for mountain parks and landscape appreciation(44.1%) for coastal parks. Necessary information before visiting was hiking(mountain climbing) information(62.0%), and exploration program information(30.6%) for coastal parks. Finally, as a result of analyzing the difference in visiting satisfaction and behavioral intention between mountain parks and coastal parks, differences in overall congestion, revisit intention and recommendation intention were found in line with the type of parks. Relatively, coastal parks showed slightly higher level in congestion, whereas mountain parks showed a little higher in revisit intention and recommendation intention. The result of this study would be useful as basic data for future analysis on single visitors of national parks and park visiting policy.
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