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기업의 e-Business성과 결정요인으로서의 e-Transformation 메커니즘에 관한 연구

e-Transformation Mechanism as a Determinant of e-Business Performance

조동성|박재찬
한국전략경영학회 (Korean Strategic Management Society)|2009.12|전략경영연구 (Journal of Strategic Management)|제12권 제2호|pp. 29-51|DOI 10.17786/jsm.2009.12.2.002

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참고문헌

키워드

contextual approachprocess approache-Business performance기업변신상호작용 요인e-트랜스포메이션 메커니즘e-비즈니스 성과개별요인프로세스 요인e-Transformation Mechanismcontent approachorganizational transformation
주제분류경영학

초록

인터넷이 보편화 되면서 기존 기업의 e-Transformation이 증가하고 있다. 기존 연구를 살펴보면 기업의 e-Transformation에 영향을 주는 요인은 크게 선행요인, 상호작용 요인, 그리고 과정요인의 3가지로 구분해 볼 수 있는데 지금까지는 선행요인만 지나치게 강조된 경향이 있다. 본 연구에서는 첫째, e-Transformation에 대한 선행요인으로서 최고경영자의 몰입, 조직구성원의 참여, 고객압력, 공급자 압력, IT자원의 영향과 둘째, 이들 선행요인들간의 상호작용이 e-Transformation에 미치는 영향에 대해 통합적인 분석을 시도하였다. 한국전자거래진흥원의 KEBIX 데이터베이스를 활용하여 342개 기업을 통계분석한 결과 e-Transformation Mechanism이 기존 기업의 e-Transformation에 가장 유의미한 영향을 미치는 것으로 나타났다. 구체적으로 구매 및 조달, 판매활동과 관련된 외부 e-Transformation Mechanism은 고객만족에, 내부운영과 지원활동을 묶은 내부 e-Transformation Mechanism은 내부효율성에 유의미한 영향을 주는 것으로 분석되었다. 이로써 e-Transformation과 관련해 기존에 중요시 되었던 선행요인 외에 상호작용 요인과 과정요인의 영향력과 중요성을 추가로 밝혔으며, e-Transformation Mechanism의 구축을 통해 고객만족과 내부효율성 모두를 향상시킬 수 있다는 실무적 시사점을 줄 수 있을 것으로 판단된다.

Abstract

Firms are being forced to adapt to a new economy and create value in e-Business environment. To gain and sustain competitive advantage under e-Business environment, companies have tried to understand what successful e-Business companies are. According to the contingency theory, performance of the firm are explained in three approaches - content, contextual, and process. Existing studies on e-Transformation have emphasized content approach. In this study, e-Transformation Mechanism is suggested to a main factor on e-Business performance. In addition to traditional view, interaction of antecedents to e-Business performance are also suggested. Research variables are as follows. As antecedents to e-Business performance, commitment of CEO to e-Transformation, involvement of employee to e-Transformation, support pressure of e-Business, customer pressure of e-Business, and IT resources are conceptualized and analyzed. Research sample are extracted from KEBIX 2006 databases. 342 firms are used to test hypothesis. In empirical result, e-Transformation Mechanism is the most important variable to e-Business performance. Details of the study are as follows. Internal e-Transformation Mechanism is a positive relationship with customer satisfaction and external e-Transformation Mechanism is a positive relationship with firm's efficiencies. In conclusion, with building internal and external e-Transformation Mechanism, e-Business performance - customer satisfaction and firm's efficiencies - can be improved.

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