중소기업 e-비즈니스의 채택과 경쟁적 이점
The Adoption and Competitive advantage of e-Business in Small-Medium Enterprises
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초록
적절한 e-비즈니스 기술들의 이용은 중소기업의 경쟁력에 중요한 요인으로 인식되고 있으나, 국내 중소기업 e-비즈니스의 채택에 관한 연구는 아직 부족한 편이다. 본 연구는 e-비즈니스의 채택과 경쟁적 이점에 대한 한국 중소기업들의 수용성에 관한 연구이다.본 연구 모형은 중소기업 e-비즈니스의 채택 수준 및 경쟁적 이점에 대해 조직혁신성, 최고경영자지원, 적합성, 경쟁압력의 영향을 검증하고 있다. 실증분석을 위한 데이터를 수집하기 위해 설문서가 이용되었으며, 연구모형을 분석하기 위해 다중회귀분석과 판별분석이 이용되었다.결과를 보면, 조직혁신성과 적합성은 채택 수준에 유의한 영향을 미쳤으며, 조직혁신성과 최고경영진지원은 중소기업 e-비즈니스의 경쟁적 이점에 유의한 영향을 미친 것으로 나타났다. 이러한 결과에 대한 해석 및 시사점이 논의되었다.
Abstract
The use of proper e-Business technologies in SMEs in Korea is recognized as one of the important factors in improving their competitiveness. Nevertheless, it is not easy to find significant research on the adoption of e-Business for SMEs. This paper studies on the receptiveness of Korean SMEs in the adoption of e-Business and its competitive advantage. The model adopted in this paper posits relationships of the organization innovativeness, the CEO support, compatibility, and competitive pressure against the adoption level of e-Business for SMEs and its competitive advantage. A questionnaire was used to collect the data, and a multiple regression analysis and a discriminant analysis were carried out to test the proposed model. The result of the analysis in this paper shows that the organization innovativeness and compatibility influence on the adoption level e-Business for SMEs. It also shows that the organization innovativeness and CEO support affects the competitive advantage of e-Business in SMEs. This paper also includes the discussion on the implication that the result provides for us.
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