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주체, 환경, IT자원의 상호작용이 e-Business성과에 미치는 영향에 관한 연구

The Effects of Interaction among Subject, Environment, IT Resources on e-Business Performance

박재찬
한국전문경영인학회|2010.12|전문경영인연구 (Journal of CEO and Management Studies)|제13권 제3호|pp. 295-324

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키워드

환경상호작용environment주체subject고객만족customer satisfaction조직효율성interaction effecte-Business 성과e-Business performanceorganizational efficienciesIT자원IT resources

초록

기업의 e-Busiess화는 광범위하다. 기존 연구에서는 닷컴과 같은 신생기업이나 기존 기업의 e-Business 도입에 영향을 주는 개별요인들에 중점을 둔 경우가 많았다. 본 연구에서는 상황맥락이론을 바탕으로 e-Business 성과와 개별요인들의 상호작용의 관계에 대해 살펴보았다. 국내 342개 기업을 대상으로 실증분석한 결과 e-Transformation에 대한 CEO의 몰입과 고객압력간의 상호작용, 조직구성원의 참여와 고객압력간 상호작용, 고객압력과 IT자원의 보유정도간의 상호작용, IT자원의 보유정도와 조직구성원의 참여간의 상호작용이 고객만족도에 유의한 영향을 미치는 것으로 나타났고, CEO의 몰입과 고객압력간 상호작용, 조직구성원의 참여와 고객압력간 상호작용, CEO의 몰입과 공급자압력간 상호작용, 조직구성원의 참여와 공급자압력간 상호작용, 고객압력과 IT자원간 상호작용 공급자압력과 IT자원간 상호작용 IT자원과 CEO의 몰입간 상호작용, IT자원과 조직구성원의 참여간 상호작용이 내부효율성에 긍정적인 영향을 주는 것으로 분석되었다. 이로써 단순한 개별요인보다는 이들의 상호작용이 e-Business성과에 더욱 유의한 영향을 미친다는 것이 발견되었다.

Abstract

e-Business is changing as firms conduct business radically. Therefore, there have been few pivotal research on the determinant of e-Business performance, not to mention e-Business per se. In an attempt to illuminate the veiled determinants, this study is trying to specify the interaction effect among subject, environment, IT resources on e-Business performance. The samples were collected from 342 Korean companies and, then, analyzed. Some interactions are suggested as critical factors for customer satisfaction: 1) degree of CEO's commitment to e-Transformation and customers' pressure to e-Transformation, 2) degree of employees' involvement to e-Transformation and customers' pressure to e-Transformation, 3) customers' pressure to e-Transformation and degree of IT resources, 4) degree of employees' involvement to e-Transformation and degree of IT resources. And also the other interactions are suggested as crucial factors to organizational efficiencies in terms of e-Business performance: 1) degree of CEO's commitment to e-Transformation and suppliers' pressure to e-Transformation, 2) degree of employees' involvement to e-Transformation and suppliers' pressure to e-Transformation, customers' pressure to e-Transformation and degree of IT resources, 3) degree of IT resources and degree of CEO's commitment to e-Transformation, 4) degree of IT resources and degree of employees' involvement to e-Transformation. In this empirical study, we find out that the interactions newly figured out are more positively associated with e-Business performance than individual effects are.

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