관련다각화 기업의 전사전략과 R&D 전략 간 전략적 일관성 분석기법: 종합화학회사 사례
On the Analysis of Strategic Alignment Between Corporate and R&D Strategy for Related Diversification: Cases of Three Multinational Chemical Companies
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초록
관련다각화는 제조업 기업에 효과적인 경영전략이다. 특히 R&D는 관련다각화 성과 창출의 핵심이다. 최근 연구들은 전사 관련다각화 전략과 R&D 조직의 전략이 일관성(alignment)을 가질 때 경영성과가 향상된다고 주장한다. 그러나 전략적 일관성을 측정, 분석하는 프레임워크(framework)와 방법의 부재로 인해 검증이 어렵다. 본 연구는 전사 전략과 R&D 전략의 일관성을 측정, 분석하는 프레임워크와 방법을 제안한다. 특히 방법적 측면에서 기존 전략적 일관성 측정 기법들의 1) 분석 대상 기능조직의 특성을 반영하지 못하거나, 2) 전략적 일관성의 핵심요소들을 반영하지 못하는 한계를 해결해, 신뢰도를 높이고자 했다. R&D를 중심으로 관련다각화를 전개하는 대표적 제조업 기업인 종합화학회사를 대상으로 본 방법을 적용해, 경영성과와의 관계를 살펴보고 전략경영 측면의 시사점을 제시하고자 하였다.
Abstract
Related diversification is an effective strategy to improve corporate performance including sales and profits in manufacturing industries. Among functional strategies, R&D strategy is crucial to performance. Many previous studies have suggested that management performance was improved through strategic alignment between corporate’s related diversification and R&D organization. These studies, however, was not able to verify how they measure or analyze the strategic alignment. So, we tried to strengthen the basic in the manner of analyzing the influence of strategic alignment to managementperformance by suggesting new methods to measure or analyze the strategic alignment between corporate strategy and R&D organization. We focused to solve the limitations of existing methods-i) Not reflecting characteristics of analysis sub-functions, ii) the inclusion of inappropriate elements while measuring the strategic alignment. Finally, we conducted qualitative analysis on how strategic alignment affects management performance by applying new method to global petrochemical companies,which require high strategic alignment, and suggest implications for strategy management.
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