환경과 전략의 연계성이 다국적사업의 성과에 미치는 영향: 통합글로벌산업의 경우
Performance Implications of the Environment-Strategy Coalignment in the Context of Integrated Global Industries
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본 연구는 환경과 전략의 연계성이 사업성과에 바람직한 영향을 미친다는 전략경영의 상황이론을 통합글로벌산업환경 및 다국적사업 상황 하에서 실증적으로 분석한다. 몇몇 기존연구는 이 문제를 직, 간접적으로 다루고 있으나 연구결과의 일관성이 없을 뿐만 아니라 이 이론과 일치하지 않아, 국제환경 하에서는 이 이론이 제대로 성립되지 않음을 시사한다. 그러나 통합글로벌제조산업에 종사하는 미국 소재의 다국적사업을 바탕으로 한 본 연구의 결과는 기존연구의 결과와는 달리 전략경영의 상황이론이 국제환경에서도 여전히 성립된다는 것을 보여준다. 또한 본 연구는 사업전략을 국제산업환경에 밀접하게 연계하는 다국적사업이 그렇지 못한 다국적사업 보다 나은 성과를 가진다는 것을 제시한다.
Abstract
This research empirically examines the contingency theory of strategic management, which posits a positive impact of the environment-strategy coalignment on business performance, in the context of the integrated global industry. A few previous studies have attempted, either directly or indirectly, to test the theory in the international context, but their findings are conflicting with one another and, more notably, are mostly inconsistent with the theory, thereby suggesting that the theory may not hold in the international context. However, based on data from U.S. multinational businesses in integrated global manufacturing industries, we find strong evidence to support for the theory in the international context. The results of our study indicate that multinational businesses that align their strategy more closely with their international industry environment outperform those that do not do so.
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