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후발 중소 SW 기업의 경로개척형 기술추격: 마이다스아이티와 인피니트헬스케어의 우회추격과 국제화

Path-Creating Catch-up of SW Latecomers: Detouring and Internationalization of Midas IT and Infinitt Healthcare

류용규|박강민|김준연
한국전략경영학회 (Korean Strategic Management Society)|2016.12|전략경영연구 (Journal of Strategic Management)|제19권 제3호|pp. 55-80|DOI 10.17786/jsm.2016.19.3.003

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참고문헌

키워드

Innovation국제화Internationalization중소기업기술추격SMEPath CreationSW Industry우회추격경로개척SW 산업Technological Catch-Up
주제분류경영학

초록

본고는 선진국이 주도하는 SW 분야에서 기술혁신과 국제화를 달성한 국내 중소기업의 추격사례를다루고 있다. 개념적 틀로 산업별로 기술과 시장체제의 특성이 다르고 이에 따라 기술혁신의 패턴과내용이 달라진다는 산업별혁신체제론과 기회의 창 개념을 활용하였다. 인터뷰와 광범위한 이차 자료를수집 후, 주제 분석을 통해 '마이다스아이티'와 '인피니트헬스케어' 사례를 개발했다. 분석관련 먼저사례기업들이 속한 응용 SW 산업의 산업혁신체제를 분석 후, 후발 기업이 직면하는 두 가지 문제(초기시장진입과 시장포화 극복)를 도출하였다. 먼저 초기 시장진입 관련, 사례기업들은 디지털 패러다임과정부의 제도시행을 기회의 창으로 활용했고, 선도기업을 모방하거나 지역별 특수성과 사용성에 기반한차별화를 추진하거나 국제 표준을 참조하면서 시장에 진입했다. 이들은 자체 R&D보다는 기술제휴와M&A와 같은 신속한 기술습득 전략을 구사했으며, 산업 내 해외 선도기업들을 답습하기보다는 차별화된우회적 경로개척을 통해 기술추격에 성공했다. 또한 시장포화 대응관련, 사례기업 모두 기존 기술영역의연장선에서 지식의 복잡도를 높이는 방향으로 제품혁신형 R&D를 추진했고, 그 결과 선도기업의 견제와피추격의 위협에도 불구하고 신규 시장을 지속적으로 개척하며 국제화를 달성할 수 있었다. 본 사례연구는 부문별 산업의 혁신특성과 이에 대응하는 추격기업의 적절한 혁신전략간 연관성을 구체적으로보여준다.

Abstract

This paper investigates path-creating technological catch-up and internationalization of two Korean small and medium-sized enterprises (SMEs), i.e., Midas IT and Infinitt Healthcare. Applying a sectoral systems of innovation and window of opportunity lens, it analyzes sectoral traits of the applied SW industry and the dynamic technological catch-up process and internationalization of the latecomers. The findings show that the case firms' flexible replication, technologically imitative learning, and technological following-up strategies contributed to their achievement on initial success to enter the market. During this stage, digitization paradigm and government policy intervention become windows of opportunity for the case firms. Our case studies illustrate that Midas IT and Infinitt Healthcare strategically pursued internationalization whilst acquiring technological knowledge and skills through strategic alliances with leading firms and aggressive M&As. Furthermore, product innovation-focused R&D allows them to catch-up by detouring instead of following the path of the industry incumbents. This research shows the importance of understanding key characteristics of sectoral systems of innovation, and economic and technological actors' proper strategic responses to them.

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