융합적 사고 활성화를 위한 광고텍스트의 화용적 의미 분석과 글쓰기의 응용 가능성 - 학문간 개념적 수렴(converging)의 국면에서 -
Pragmatic meaning analysis of advertising text to activate the convergence thinking ability and possibility of application of writing- Focused on the interdisciplinary conceptual converging -
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
This study started focused on the point that the pragmatic text analysis of media language which is being discussed in the communication area is closely related with cognitive abilities of human. In addition, the purpose of this study is to show the possibility of interdisciplinary convergence, thinking that cognitive analysis of media language is sufficiently useful for activation of college students writing in this age. For analysis of detail media language, the researcher approached to ‘advertising text reading’ and ‘pragmatic meaning analysis principle’ using ‘cognitive principles’ and grafted phased analysis to writing. As a result, it was of great help for students to extend their thinking and could get a detailed results.
Abstract
This study started focused on the point that the pragmatic text analysis of media language which is being discussed in the communication area is closely related with cognitive abilities of human. In addition, the purpose of this study is to show the possibility of interdisciplinary convergence, thinking that cognitive analysis of media language is sufficiently useful for activation of college students writing in this age. For analysis of detail media language, the researcher approached to ‘advertising text reading’ and ‘pragmatic meaning analysis principle’ using ‘cognitive principles’ and grafted phased analysis to writing. As a result, it was of great help for students to extend their thinking and could get a detailed results.
참고문헌 (14)
- 김미형, "인쇄 공익광고와 TV 방송 공익광고의 구문 특성 분석", 한국어 의미학, 34, pp.47~75 (2011), 한국어의미학회
- 김영순, "미디어와 문화교육 :미디어 읽기를 위하여" (2006), 한국문화사
- 박동근, "매체 변화에 따른 언어 사용 방식의 변화", 새국어생활, 23(1), pp.18~33 (2013), 국립국어원
- 윤재연, "대학 글쓰기에서의 읽기와 쓰기 통합 방안 모색 - 설득 텍스트의 읽기-쓰기 통합 지도를 중심으로 -", 한민족어문학(구 영남어문학), (66), pp.113~144 (2014), 한민족어문학회
- 이성만, "미디어 언어의 텍스트화용론" (2012), 도서출판 경진
- 이수련, "한국어와 인지" (2001), 박이정
- 이수범, "공익광고에 나타난 의미구조와 이데올로기에 대한 연구", 광고연구, (85), pp.291~326 (2010), 한국광고홍보학회
- 이정모, "인지과학적 관점에서 본 학문의 융합", 철학과 현실, (84), pp.56~67 (2010)
- 이정모, "‘체화된 인지(Embodied Cognition)’ 접근과 학문간 융합 －인지과학 새 패러다임과 철학의 연결이 주는 시사－", 철학사상, (38), pp.27~66 (2010), 철학사상연구소
- 임지룡, "신체언어와 일상언어 표현의 의사소통적 상관성", 언어과학연구, (17), pp.47~75 (2000), 언어과학회
- 임지원, "광고언어의 인지적 의미 해석 연구", 박사, 국어학, pp.2008
- Bolen, W. H., "Advertising" (1984), John Wiley & Sons Inc.
- Lakoff, R., "The logic of politeness, or minding your P's and Q's", Proceedings of ninth regional meeting of Chicago Linguistic Society, pp.292~305 (1973)
- Tardy, M., "Education et Semioque" (2000), Press Universitaire de Strasbourg