광고 언어의 맥락과 의미추론
The Context and Inferential Meaning in Advertising Language
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초록
The purpose of this study is to analyze the use of rhetorical devices in advertising texts based on relevance theory. When interpreting the rhetorical devices in advertising texts using relevance theory, it is important to consider the relevance that words or structures have within the context, allowing the audience to understand the speaker's intention. Additionally, relevance theory suggests that rhetorical devices in texts are based on the audience's ability to infer relevance, meaning that the most relevant interpretation of the message is explored based on the audience's background knowledge and the context of the message. The implicit meaning of advertising texts can have different meanings depending on the contextual information in which they are interpreted, even with the same vocabulary.
Abstract
The purpose of this study is to analyze the use of rhetorical devices in advertising texts based on relevance theory. When interpreting the rhetorical devices in advertising texts using relevance theory, it is important to consider the relevance that words or structures have within the context, allowing the audience to understand the speaker's intention. Additionally, relevance theory suggests that rhetorical devices in texts are based on the audience's ability to infer relevance, meaning that the most relevant interpretation of the message is explored based on the audience's background knowledge and the context of the message. The implicit meaning of advertising texts can have different meanings depending on the contextual information in which they are interpreted, even with the same vocabulary.
참고문헌 (18)
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