방탄소년단 유튜브 동영상의 한국어 댓글 분석

Abstract

The purpose of this study is to examine how the Korean language and Hangul are used and spreading worldwide in the Youtube space through Korean wave (hallyu) cultural videos in the era of internet video, where Youtube is a big part of the people’s lives. Specifically, we analyzed the data of foreign netizens' comments posted to videos containing BTS' songs and entertainment activities to describe the actual situation of using Korean and Hangeul. In Chapter 2, we analyzed the internet nicknames and comments of foreign netizens who used Korean, and in Chapter 3, we analyzed the internet nicknames and comments written in bilingual languages including Korean. Chapter 4 describes the characteristics seen in the use of Korean by foreign netizens. Through this process, it was confirmed that ARMY, who are fans of BTS from all over the world, are actively communicating in various languages through videos of BTS, which have gained worldwide popularity, and in particular, efforts to communicate directly and actively with BTS members using Korean and Hangul. In addition, foreign netizens imported Korean expressions related to K-pop into their languages and mixed them together. BTS' videos are increasing foreigners' interest in the Korean language and Hangeul, and are becoming a catalyst for learning and writing them on their own. In this regard, internet media such as Youtube, which allows people around the world to share many cultural videos of Korean wave, function as a new area of Korean language use, and as a result, it is meaningful that Korean speaking area is expanded more widely.