Global‐Local Nexus in the Production Process and the Text of International Women’s Magazines in Korea
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The main purpose of this research is to investigate the dialectic interaction between the global and local forces in both the production and the text of international women’s magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women’s magazines which occur during the production process were examined through in‐depth interviews with personnel in the magazine industry. In addition, texts in international women’s magazines will be content analyzed compared to those of Korean women’s magazines to see how their interaction affects the extent to which the magazine content is globalized or localized. The result of this research shows that international women's magazines are not a mere part of global media but a 'glocalized’ media product, which carries local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content is relatively localized by reflecting local readers' interests and the cultural values of Korean society.
Abstract
The main purpose of this research is to investigate the dialectic interaction between the global and local forces in both the production and the text of international women’s magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women’s magazines which occur during the production process were examined through in‐depth interviews with personnel in the magazine industry. In addition, texts in international women’s magazines will be content analyzed compared to those of Korean women’s magazines to see how their interaction affects the extent to which the magazine content is globalized or localized. The result of this research shows that international women's magazines are not a mere part of global media but a 'glocalized’ media product, which carries local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content is relatively localized by reflecting local readers' interests and the cultural values of Korean society.
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