신뢰, 기부태도 및 기부행위간의 구조적 관계
A Structural Relationship among Trust, Attitude toward Giving, and Giving Behavior
0
조회
0
다운로드
22
인용
0
참고문헌
키워드
초록
본 연구는 개인의 기부행위와 신뢰간 관계에 대해 심층적으로 논의하기 위해 일반적 사회신뢰와 비영리부문에 대한 신뢰, 기부에 대한 태도, 개인의 기부행위 간의 영향관계를 통합적으로 분석하고자 하였다. 이를 위해 아름다운재단의 2018년 기빙코리아 조사자료의 19세 이상 성인 2,011명을 분석대상으로 활용하였다. 구조방정식 모형을 활용한 연구결과는 다음과 같다. 첫째, 일반적 사회신뢰는 기부행위에 직접적으로 영향을 미치지 않지만, 비영리부문에 대한 신뢰를 매개로 하여 간접적으로 영향을 미쳤으며 이 매개효과는 유의하였다. 둘째, 기부에 대한 태도가 기부행위에 직접적으로 영향을 미칠 뿐만 아니라, 비영리부문에 대한 신뢰를 매개로 하여 간접적으로 영향을 미쳤다. 마지막으로 본 연구결과에 기반하여 사회적 신뢰뿐만 아니라 비영리부문에 대한 신뢰를 제고하고 기부를 활성화하기 위한 사회복지 실천적 및 정책적 함의를 제시하였다.
Abstract
Trust in the nonprofit sector is critical to individual donation. In order to discuss the relationship between individual giving behavior and trust, this study seeks to comprehensively analyze the structural relationship among social trust, trust in the nonprofit sector, attitude toward giving, and giving behavior. To this end, data from 2,011 adults aged 19 or older in the Beautiful Foundation's 2018 Giving Korea survey were used for analysis. The results of the study using a structural equation model were as follows. First, although general social trust did not directly affect giving behavior, it indirectly influenced giving behavior mediated by trust in the nonprofit sectors. Second, attitude toward giving not only directly affected giving behavior, but also indirectly mediated by trust in the nonprofit sectors. Finally, based on the study results, the practice and policy implications for enhancing trust and promoting donations were suggested.
참고문헌 (31)
- 강철희, "기부 및 자원봉사와 신뢰의 관계에 관한 연구 : Simultaneous Equation Model을 이용한 분석", 한국사회복지학, 59(3), pp.5~32 (2007), 한국사회복지학회[DOI]
- 강철희, "사회자본과 나눔 행동의 관계에 관한 연구: 신뢰, 호혜, 규범의 영향력 분석", 사회복지정책, 42(2), pp.1~32 (2015), 한국사회복지정책학회[DOI]
- 이재혁, "신뢰와 시민사회:한미 비교연구", 한국사회학, 40(5), pp.61~98 (2006), 한국사회학회
- 박병진, "신뢰형성에 있어 사회참여와 제도의 역할", 한국사회학, 41(3), pp.65~105 (2007), 한국사회학회
- 박태규, "기부횟수의 결정요인에 대한 실증분석", 재정학연구, 1(3), pp.79~100 (2008), 한국재정학회
- 아름다운재단 기부문화연구소, "2016 Giving Korea" (2016), 아름다운북
- 아름다운재단 기부문화연구소, "2018 Giving Korea" (2018), 아름다운북
- Bandura, A., "Self-efficacy mechanisms in human agency", American Psychologist, 37, pp.122~147 (1982)
- Bandura, A., "Mechanisms of moral disengagement in the exercise of moral agency", Journal of Personality and Social Psychology, 71, pp.364~374 (1996)
- Bekkers, R., "Trust, accreditation, and philanthropy in the Netherlands", Nonprofit and Voluntary Sector Quarterly, 32(4), pp.596~615 (2003)
- Bennet, R., "Predicting the life time duration of donors to charity", Journal of Nonprofit and Public Sector Marketing, 15(1, pp.2) (2006), 45~67
- Bennett, R., "Image and reputational characteristics of UK charitable organizations: An empirical study", Corporate Reputation Review, 6(3), pp.276~289 (2003)
- Brown, E., "Social capital and philanthropy: An analysis of the impact of social capital on individual giving and volunteering", Nonprofit and Voluntary Sector Quarterly, 36(1), pp.85~99 (2007)
- Cheung, C. K., "Social-cognitive factors of donating money to charity, with special attention to an international relief organization", Evaluation and Program Planning, 23, pp.241~253 (2000)
- Cordery, C. J., "Charity transgressions, trust and accountability", Voluntas, 22, pp.197~213 (2011)
- Dekker, P., "Social capital and participation in everyday life", pp.1~8 (2001), Routledge
- Hall, M. H., "Measurement issues in surveys of giving and volunteering and strategies applied in the design of Canada’s National Survey of Giving, Volunteering and Participating", Nonprofit and Voluntary Sector Quarterly, 30(3), pp.515~526 (2001)
- Inglehart, M. R., "Reactions to critical life events: A social psychological analysis" (1991), Praeger
- Knack, S., "Does social capital Have an economic payoff? A cross-country investigation", Quarterly Journal of Economics, 112(4), pp.1251~1288 (1997)
- Meijer, M. M., "The effects of charity reputation on charitable giving", Corporate Reputation Review, 12(1), pp.33~42 (2009)
- Mosser, J. W., "Predicting alumni", ae gift giving behavior: A structural equation model approach, University of Michigan, 1993
- Newton, K., "Trust, social capital, civil society and democracy", International Political Science Review, 22(2), pp.201~214 (2001)
- Oosterhof, L., "Donation to disaster relief campaigns: Underlying social cognitive factors exposed", Evaluation and Program Planning, 32, pp.148~157 (2009)
- Putnam, R., "Bowling alone: The collapse and revival of American community" (2000), Simon & Schuster
- Sargeant, A., "Charitable giving: Towards a model of donor behaviour", Journal of Marketing Management, 15(4), pp.215~238 (1999)
- Sargeant, A., "Individual and contextual antecedents of donor trust in the voluntary sector", Journal of Marketing Management, 18(7-8), pp.779~802 (2002)
- Sargeant, A., "Improving public trust in the voluntary sector: An empirical analysis", International Journal of Nonprofit and Voluntary Sector Marketing, 7(1), pp.68~83 (2002)
- Sargeant. A., "Donor trust and relationship commitment in the U.K. charity sector: the impact on behavior", Nonprofit and Voluntary Sector Quarterly, 33(2), pp.185~202 (2004)
- Stolle, D., "Social capital and participation in everyday life", pp.118~133 (2001), Routledge
- Uslaner, E. M., "Inequality, trust and civic engagement", American Politics Research, 33(6), pp.868~894 (2005)
- Wang, L., "Social capital, volunteering & charitable giving", Voluntas, 19, pp.23~42 (2008)