검색광고와 표시광고법과의 관계 -검색광고가 표시광고법상 기만적 표시광고에 해당되는지 여부를 중심으로-

Abstract

Search advertising is shopping, movies, and purchasing a specific query by the position of their site that advertisers advertising techniques arbitrarily to reflect the results of the search site tries to buy as much as possible when high-frequency searches search. During searches search sites that sell search advertising school, shopping, etc., but common noun occupies a large proportion, notably a trademark or registered trademark as a search term to sell to an advertiser's site with the owner of the official site exposed to search results. The essential features of the search service, search of information. Search Service will be able to find a design that searches only the information you want to know the users, the site informs the reliability and quality of the product information provided does not act. This study is the advertising phrases such as site exposure in the search results displayed on the search results or otherwise overly inflated facts and, if it is marked in such a way that concealed or reduced, such as the fact that search advertising is false exaggeration of advertisers. If the advertisers search advertising search advertising as false or deceptive advertising content manager can look at how search sites are displayed Fair Labeling and Advertising Act as a responsible subject of its deceptive advertising.