글로벌 네트워크 전략에 관한 연구 -항공운송산업 및 해운산업을 중심으로-

Abstract

After appearing a global network in air transport and shipping industries, it became a main factor in order to sustain their competitive advantage and enhance firm performance. This study describes the cooperation within a network and try to figure out how it works by analyzing the air transport and shipping industry's global alliance. Because of de-regulation, each firm needs to make a set of strategic joint that fits together as a system to adapt for rapidly changing environment. Global networks in these fields have evolved more accurate with the passage of time. Recognizing the importance of network at this point in time, we identify three kinds of key network conditions: environments, resources, and regulations. Through analyzing their conditions, we suggest why firms have to create or join a network to raise its competitiveness and verify these trends have been presented in both industries. Our findings give some implications both airlines and shipping agents.