교환관계에서 소비자 신뢰 결정 요인에 관한 연구 : 신뢰 대상의 특성과 커뮤니케이션 품질을 중심으로

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참고문헌 (54)

1. 윤각, "인터널 마케팅 요인들이 임직원들의 직무만족도에 미치는 영향", 홍보학연구, 14(2), pp.82~114 (2010), 한국PR학회
2. 김상희, "서비스접점에서 판매원 언어적·비언어적 커뮤니케이션이 고객감정과 행동의도에 미치는 영향 - 정서감염현상을 중심으로 -", 소비자학연구, 18(1), pp.97~131 (2007), 한국소비자학회
3. 김유경, "내부브랜딩 활동이 조직에 대한 구성원 태도와 고객지향성 의도에 미치는 영향에 관한 연구", 한국광고홍보학보, 14(2), pp.167~206 (2012), 한국광고홍보학회[DOI]
4. 김해룡, "브랜드 개성, 소비자 자아일치성이 브랜드 소비자간 관계구축에 미치는 영향 : 감성적 접근", 박사, 경영학, pp.2004
5. 김현경, "서비스 신뢰와 충성도의 결정요인 및 발달과정에 대한 정성적 분석", 마케팅연구, 19(4), pp.1~34 (2004), 한국마케팅학회
6. 노영, "의류업체에서 내부 마케팅의 영향 요인이 내부 성과와 외부 성과에 미치는 영향", 복식문화연구, 13(3), pp.452~468 (2005), 복식문화학회
7. 배병렬, "Amos 19.0 구조방정식모델링: 원리와 실제" (2011), 청람
8. 원숙연, "신뢰의 개념적, 경험적 다차원성 신뢰연구에 갖는 함의", 한국정책학회보, 10(3), pp.63~86 (2001)
9. 이유나, "조직의 사회적 자본(Social capital) 형성과 PR의 역할: 커뮤니케이션, 규범, 신뢰, 및 구성원 정체성을 중심으로", 한국광고홍보학보, 9(4), pp.46~70 (2007), 한국광고홍보학회
10. 이전희, "군 조직에서 리더의 커뮤니케이션 스타일이 부하의 조직몰입에 미치는 영향: 신뢰의 매개효과를 중심으로", 한국심리학회지: 산업 및 조직, 24(4), pp.739~758 (2011), 한국산업및조직심리학회
11. 이준웅, "사회자본과 커뮤니케이션 품질", 사이버커뮤니케이션학보, 19(1), pp.135~170 (2006), 사이버커뮤니케이션학회
12. 이형탁, "서비스 제공자에 대한 신뢰 형성에 있어서 신뢰 차원들의 상대적 효과 검증- 불확실성의 조절 효과를 중심으로 -", 소비자학연구, 18(1), pp.195~224 (2007), 한국소비자학회
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