경제민주화와 광고산업 : 경제민주화 실현을 위한 광고산업 개선 방향을 중심으로

Abstract

Advertising industry is facing governmental regulation due to its structural fallacy under the regulation title, Economy Democracy. The endeavors within advertising field and academic experts for understanding governmental Economy Democracy have been rare. With this regards, the current study aims to give clear comprehension about the concept of Economy Democracy, and to investigate what could be fallacy under the Economy Democracy perspective. For further discussion, the authors solidified three antecedents: advertising experts should understand soundly the concept of Economy Democracy rather than intensionally curtailing the concept within their convenience. Second suggestion would be that small scale advertising companies have to know the need of small and minor enterprises about advertising for their business promotion. Economy Democracy intensifies self-confidence and competition guaranteing not-biased opportunity providing. Small scale advertising agencies could improve their competition via accumulating advertising experiences from accomplishing advertising words with small business companies.