디지털 사이니지 표현기술에 따른 콘텐츠 연구

Abstract

Digital signage is a form of media associated with places. What is significant in the concept of producing signage is to communicate with the public, and find, explore and apply a new method. It is not an invention concept, but a creation work. Also, it is to maximize the visual illusion of a new experience in harmony with design, technology and spatial design. There are three methods of making Trompe-l'oeil the first one is to place background and main objects on flat places, such as screen, wall or tables, with a prop. In the state, it is possible to experience contents; the second one is to use an input device through recognition of the motions of the human body. In other words, it uses moving gestures that occur in casual conversation and responds to them; and the third one is to float objects in space for display. These days, the method is usually applied.Floating image has the biggest advantage of being less affected by surroundings, although a space is not dark, and of creating independent contents. To become a leading country in the digital signage area, it is required to develop a core technology rather than a technology being sensitive to speed and responses. Also, it is necessary to develop digital signage. which can be used in everyday life, commercially valuable, and needed for customers, through application of contents and software, and to provide the media in an innovative and magical way. If realized so, the digital signage will become a new growth area where innovation ideas, technology, and advertising marketing are merged together.