공간미디어로서 디지털 사이니즈가 화장품매장의 이미지에 미치는 영향

Abstract

The digital signage as a new space media replaced the existing traditional media because an effective information transmission is highlighted. in the field of outdoor advertisement. If also appeared as an important media using the image and video in a shopping space. A range of this study is to explore the concept of the digital signage and to research the cosmetics store where the digital signage was applied considering the research condition. A method of the study is based on questions for the residents in Gwang-ju. The content of the survey is the relevance between the appreciation of the digital sinage, effectiveness and the store image. The result is that the digital signage as a communicative media has a close relationship between the characteristics of shopping space, the customers and the contents of this space. The digital signage affects the market image and makes it possible th patronize a store through a vivid store image in customers mind.