디지털 사이니지의 기술적 이해와 광고 크리에이티브 적용에 관한 연구

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참고문헌 (57)

1. 권지은, "인터랙티브 옥외 광고에 있어서 사용자 참여를 유도하기 위한 어포던스에 관한 연구 -허트슨의 어포던스 유형을 중심으로-", 한국디자인문화학회지, 19(1), pp.19~29 (2013), 한국디자인문화학회
2. 김민지, "공간매핑의 계보를 통해 본 프로젝션 매핑과 미디어 파사드", 디지털디자인학연구, 12(4), pp.559~568 (2012), 한국디지털디자인학회
3. 김재영, "옥외 전광판 방송광고의 효용성과 활성화 방안의 탐색적 연구", OOH광고학연구, 2(1), pp.5~22 (2005), 한국OOH광고학회
4. 노광현, "디지털 사이니지와 스마트폰의 연동을 통한 개인 맞춤형 모바일 광고 서비스 연구", 한국인터넷방송통신학회 논문지, 14(1), pp.139~146 (2014), 한국인터넷방송통신학회[DOI]
5. 최민욱, "옥외광고 효과에관한 이론적 연구", OOH광고학연구, 3(2), pp.35~54 (2006), 한국OOH광고학회
6. 송기수, "마케팅의 시작은 옥외광고다" (2010), 팝사인
7. 심성욱, "디지털 사이니지와 QR코드활용에 관한 연구", 광고학연구, 23(5), pp.187~214 (2012), 한국광고학회[DOI]
8. 심성욱, "1인 창조기업의 광고콘텐츠산업 적용에 관한 연구 : 기술 및 경영 자원 요인을 중심으로", 광고학연구, 23(6), pp.53~81 (2012), 한국광고학회
9. 해외 옥외광고산업의 동향과 이슈, "유승철", 한국옥외광고센터, 66~69, pp.옥외광고 Focus. 5 (2014)
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11. 이하나, "광고 매체로서 디지털 사이니지(Digital Signage) 활성화 방안에 관한 연구", 한국디자인문화학회지, 17(2), pp.502~517 (2011), 한국디자인문화학회
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