본문 바로가기
KERD
논문KCI 등재

다국적기업의 글로벌 친환경혁신전략에 대한제도적 결정요인과 경영성과

The Institutional Drivers on Global Eco-friendly Innovation Strategy of MNCs and Business Performance

0

조회

0

다운로드

12

인용

0

참고문헌

키워드

주제분류경영학

초록

본 연구의 목적은 다국적기업의 글로벌 친환경혁신전략에 영향을 미치는 요인과 해당 결정요인들을 바탕으로실행된 글로벌 친환경혁신전략이 다국적기업의 경영성과에 직접적인 영향을 미치는지 고찰해보기 위함이다. 제도적 이론을 활용하여 연구의 이론적 모형을 제시했으며 이를 바탕으로 글로벌 규제적 압력과 글로벌 경쟁자 압력이 다국적기업의 글로벌 친환경혁신전략에 긍정적인 영향을 미칠 것이라는 가설을 제시하였다. 이와 함께 다국적기업의 친환경혁신전략과 경영성과 간 직접적인 관계가 있음을 나타내는 가설도 함께 제시함으로써 기업의 의사결정에 직접적인 영향을 미치는 모든 주체들의 특성을 고려하여 다국적기업의 글로벌 친환경혁신전략 프로세스를설명하는 통합적인 모형을 나타내보고자 하였다. 본 연구의 연구모형은 PLS를 이용한 경로분석을 바탕으로 검증되었으며 자료는 한국증권거래소에 상장된 다국적기업의 본사 중 식품가공 및 처리를 제외한 제조업만을 한정하여 실시한 설문조사를 통해 수집되었다. 또한 경로분석에 앞서 수집된 자료의 편의를 없애기 위해 무응답편의 및동일방법편의 진단을 위한 분석을 실시하였다. 이를 바탕으로 자료를 분석한 결과 모든 제도적 압력 요인들이 다국적기업의 친환경혁신전략에 긍정적인 영향을 미치는 것으로 나타났다. 그와 더불어, 본 연구결과는 다국적기업의 친환경혁신전략이 기업의 경영성과 개선에도 직접적인 영향을 미친다는 것을 보여준다.

Abstract

The purpose of this paper is to identify determinants that MNCs are able toformulate a global eco-friendly innovation strategy and to see whether the global ecofriendlyinnovation strategy influences its performance or not using the framework ofstructural equation model as PLS. Drawing on the institutional theory for the driver'sperspective, this study hypothesizes that both global regulatory pressure and globalcompetitive pressure are positively related in the global eco-friendly innovation strategy. Data were obtained through a survey sent to headquarter of Korean multinationalenterprises(MNEs) publicly listed in the Korean Stock Exchange in June 2013. Theresults suggest all institutional pressure are related in the global eco-friendly innovationstrategy significantly. Furthermore, the results show that the global eco-friendlyinnovation strategy affects its performance positively. Therefore, this study agreeswith the researchers affirming that eco-friendly innovation strategies positivelyinfluence firm's performance while reducing environmental impact.

참고문헌 (45)

  1. 구동모, "SPSS, LIESREL, PLS 및 PROCESS를 활용한 기초, 조절․매개효과 분석을 위한 연구방법론" (2013), 학현사
  2. 김은미, "Product Strategy and Export Performance: The Moderating Role of Product Innovation Capability", 국제경영연구, 25(1), pp.89~116 (2014), 한국국제경영학회[DOI]
  3. 박종훈, "최고경영자(CEO)의 경험과 기업의 국제화: CEO 영향력의 조절효과", 국제경영연구, 25(1), pp.29~58 (2014), 한국국제경영학회[DOI]
  4. 변선영, "한․일 기업의 전략적 CSR 활동과 기업성과", 국제경영연구, 22(1), pp.83~110 (2011), 한국국제경영학회
  5. 이경미, "Multinational Corporations and Citizenship Behavior: The Effects of Strategic Choices and National Institutions", 국제경영연구, 23(2), pp.1~33 (2012), 한국국제경영학회
  6. 이장호, "자원, 전략, 국제화, 국제투자 및 제휴와 벤처기업의 경영성과", 국제경영연구, 17(3), pp.123~149 (2006), 한국국제경영학회
  7. Aerts, W., "Intra-industry imitation in corporate environmental reporting : an international perspective", Journal of Account and Public Policy, 25, pp.299~331 (2006)
  8. Aguilera-Caracuel, J., "Does international experience help firms to be green? A Knowledge-based view of how international experience and organizational learning influence proactive environmental strategies", International Business Review, 21, pp.847~861 (2012)
  9. Amstrong, J.S., "Estimating nonresponse bias in main surveys", Journal of Marketing Research, 14, pp.396~402 (1977)
  10. Ashfold, N., "Using regulation to change the market for innovation", Harvard Environmental Law Review, 9, pp.419~466 (1985)
  11. Barney, J. B., "Firm Resources and sustained competitive advantage", Journal of Management, 17, pp.99~120 (1991)
  12. Benito, J., "A review of determinant factors of environmental proactivity", Business Strategy and the Environment, 15, pp.87~102 (2006)
  13. Bulent, M., "The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its influence on a Firm's Performance", Journal of Business Ethics, 94, pp.279~298 (2010)
  14. Buysse, K., "Proactive environmental strategies : A stakeholder management perspective", Strategic Management Journal, 24(5), pp.453~470 (2003)
  15. Chan, R, Y. K., "Corporate environmentalism pursuit by foreign firms competing in China", Journal of World business, 45(1), pp.80~92 (2010)
  16. Chen, Y. S., "The influence of green innovation performance on corporate advantage in Taiwan", Journal of Business Ethics, 81(3), pp.531~543 (2006)
  17. Cheng, C. C. J., "The link between eco-innovation and business performance : a Taiwanese industry context", Journal of Cleaner Production, 64, pp.81~90 (2014)
  18. Chin, W. W., "Issues and opinion on structural equation modeling", MIS Quartely, 22(1), pp.7~16 (1998)
  19. Christmann, P., "Multinational companies and the natural environment : Determinants of firm self-regulation in China", Journal of International Business Studies, 47(5), pp.747~760 (2004)
  20. Clemen, B., "Does coercion drive firms to adopt ‘voluntary’green initiatives? Relationships among coercion, superior firm resources, and voluntary green initiatives", Journal of Business Research, 59, pp.483~491 (2006)
  21. Cohen, J., "Statistical Power Analysis for the Behavioral Sciences" (1988), Lawrence Er;baum Associates
  22. Demirel, P., "Stimulating different types of eco-innovation in the UK: Government policies and firm motivations", Ecological Economics, 70, pp.1546~1557 (2011)
  23. Dimaggio. P., "The iron cage revisited : institutional isomorphism and collective rationality in organizational field", American Sociological Review, 48, pp.147~160 (1983)
  24. Eiadat, Y., "Green and Competitive? An empirical test of mediating role of environmental innovation strategy", Journal of World Business, 43, pp.131~145 (2008)
  25. Fraj-Andrés, E., "A multidimensional approach to the influence of evironmental marketing and orientation on the firm's organizational performance", Journal of Business Ethics, 99, pp.263~286 (2008)
  26. Fernández-Alles, M., "Reconciling institutional theory with organizational theories, How neoinstitutionalism resolves five paradoxes", Journal of Organizational Change, 19(4), pp.503~517 (2006)
  27. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement errors", Journal of Marketing Research, 18(1), pp.39~50 (1981)
  28. Frondel, M., "End-of-Pipe or cleaner production measures? An empirical comparison of abatement decisions across OECD countries", Business Strategy and the Environment, 16, pp.571~584 (2007)
  29. Gonzalez-Benito. J., "Environmental proactivity and business performance: empirical analysis", Omega, 33, pp.1~15 (2005)
  30. Henriques. I., "The determinants of an environmentally responsive firm : An empirical approach", Journal of Environmental Economics and Management, 30, pp.381~395 (1996)
  31. Henriques. I., "The relationship between environmental commitment and managerial perceptions of stakeholder importance", Academy of Management Journal, 42(1), pp.98~99 (1999)
  32. Hofer, C., "The competitive determinants of a firm's environmental management activities : Evidence fromUS manufacturing industries", Journal of Operations Management, 30, pp.69~84 (2012)
  33. Liang, H., "Assimilation of Enterprise Systems : The effect of Institutional pressure mediating role of Top management", MIS Quarterly, 31(1), pp.59~87 (2007)
  34. Lin, R., "Why Do Firms Adopt", Implement Green Practice?-An Institutional Theory perspective, 2012, pp.57, 533~540
  35. Meyer J.W., "Institutional Organizations : Formal Structure as Myth and Ceremony", American Journal of Sociology, 83(2), pp.340~363 (1977)
  36. Nunnally, J.C., "Psychometric Theory" (1994), McGraw-Hill
  37. Environmental Regulation and International Competitiveness: Thinking about the Porter Hypothesis, "Oates, W.", ~, pp.Discussion paper, #94-02 (1993)
  38. Podsakoff, P. M., "Common method biases in behavioral research : A critical review of the literature and recommended remedies", Journal of Applied Psychology, 88, pp.879~903 (2003)
  39. Porter, M., "Toward a new conception of the environment-competitiveness relationship", Journal of Economic Perspective, 9(4), pp.97~118 (1995)
  40. Rennings, K., "Redefining innovation―Eco-innovation research and the contribution from ecological economics", Ecological Economics, 32, pp.319~322 (2000)
  41. Roxas, B., "Instirutional Environment, Managerial Attitudes and Environmental Sustainability Orientation of Small Firms", Journal of Business Ethics, 111, pp.461~476 (2012)
  42. Ru-jen Lin, "Why Do Firms Adopt", Implement Green Practice?-An Institutional Theory perspective, 2012, pp.57, 533~540
  43. Scott, W. R., "Institutions and Organizations" (2001), Sage
  44. Teo, H., "Predicting intention to adopt interorganizational linkages : an institutional perspective", MIS Quarterly, 7(1), pp.1~31 (2003)
  45. Zhu, Q., "The moderating effects of institutional pressures on emergent green supply chain practices and performance", International Journal of Production Research, 45(18-19), pp.4333~4355 (2007)

관련 논문AI추천

이 간행물의 다른 논문 (3건)