중국 소비자의 세계주의 성향에 있어 브랜드 원산지와 명성의 조절 효과

키워드

참고문헌 (66)

1. 안종석, "중국 소비자의 적대감이 국가이미지 효과에 미치는 영향", 국제경영연구, 25(2), pp.57~86 (2014), 한국국제경영학회[DOI]
2. 안종석, "중국 소비자의 한국, 일본, 미국에 대한 적대감과 그 효과에 관한 연구: 라이프스타일과 국가별 차이를 중심으로", 국제경영연구, 26(2), pp.181~207 (2015), 한국국제경영학회[DOI]
3. Alden, D. L., "Brand Positioning through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture", Journal of Marketing, 63(1), pp.75~87 (1999)
4. Alden, D. L., "The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?", Journal of International Marketing, 21(2), pp.17~38 (2013)
5. Bejan, P., "About Hospitality and Tolerance in South-eastern Europe", Journal for the Study of Religions and Ideologies, 9(26), pp.36~46 (2010)
6. Brewer, M. B., "The Psychology of Intergroup Attitudes and Behavior", Annual Review of Psychology, 36(1), pp.219~243 (1985)
7. Bruner II, G. C., "Marketing Scales Handbook (Volume IV): Consumer Behavior (Marketing Scales Series)" (2005), American Marketing Association
8. Bruning, E., "Cultural Similarity and National Bias : An Assessment in an International Service Context", Journal of Global Marketing, 26(1), pp.41~56 (2013)
9. Byrne D., "The Attraction Paradigm" (1971), Academic
10. Cannon, H. M., "Will the Real-world Citizen Please Stand Up!The Many Faces of Cosmopolitan Consumer Behavior", Journal of International Marketing, 10(4), pp.30~52 (2002)
11. Chattalas, M., "The Impact of National Stereotypes on the Country of Origin Effect : A Conceptual Framework", International Marketing Review, 25(1), pp.54~74 (2008)
12. Chattalas, M., "Warm Versus Competent Countries : National Stereotyping Effects on Expectations of Hedonic Versus Utilitarian Product Properties", Place Branding and Public Diplomacy, 9(2), pp.88~97 (2013)
13. Choi, J., "Doing Good in Another Neighborhood : Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation", Journal of International Marketing, 24(4), pp.82~102 (2016)
14. Cleveland, M., "Cosmopolitanism, Consumer Ethnocentrism, and Materialism : An Eight-country Study of Antecedents and Outcomes", Journal of International Marketing, 17(1), pp.116~146 (2009)
15. Cleveland, M., "You Are What You Speak? Globalization, Multilingualism, Consumer Dispositions and Consumption", Journal of Business Research, 68(3), pp.542~552 (2015)
16. Delanty G, "The Handbook of Cosmopolitanism Studies" (2012), Routledge
17. Dogan, M., "Creating Marketing Magic and Innovative Future Marketing Trends", pp.1499~1511 (2017), Springer
18. Donald, S. H., "Branding Cities: Cosmopolitanism, Parochialism, and Social Change" (2009), Routledge
19. Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
20. Gasser, M. B., "Cultural Tolerance : Measurement and Latent Structure of Attitudes Toward the Cultural Practices of Others", Educational and Psychological Measurement, 59(1), pp.111~126 (1999)
21. Ger, G., "Country Image: Perceptions, Attitudes, Associations, and Their Relationships to Context", Proceedings of the 3rd International Conference on Marketing and Development, pp.390~398 (1991)
22. Guo, X., "Living in a Global World : Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed Versus Emerging Countries", Journal of International Marketing, 21(1), pp.1~22 (2013)
23. Halkias, G., "The Interplay between Country Stereotypes and Perceived Brand Globalness", localness as Drivers of Brand Preference, 2016, pp.69(9), 3621~3628
24. Han, C. M., "Global Identity Strategy and Its Efficacy for Asian Brands: Is Toyota Global or Japanese to Consumers?", Asia Pacific Journal of Marketing and Logistics, 28(5), pp.862~877 (2016)
25. Han, C. M., "Cosmopolitanism and Ethnocentrism among Young Consumers in Emerging Asia : Chinese vs Koreans towards Japanese Brands", Asia Pacific Journal of Marketing and Logistics, 29(2), pp.330~346 (2017)
26. 한충민, "소비자 적대감과 개인주의 성향이 일본 브랜드 평가에 미치는 영향에 관한 실증 연구", 국제경영연구, 26(3), pp.29~56 (2015), 한국국제경영학회[DOI]
27. 한충민, "한국 제품의 해외 이미지 결정 요인: 28개국 실증 연구", 국제경영연구, 25(1), pp.1~28 (2014), 한국국제경영학회[DOI]
28. Hannerz, U., "Cosmopolitans and Locals in World Culture", Theory, Culture &Society, 7(2), pp.237~251 (1990)
29. Hannerz, U., "Cultural Complexity : Studies in the Social Organization of Meaning" (1992), Columbia University Press
30. Harmeling, C. M., "Beyond Anger : A Deeper Look at Consumer Animosity", Journal of International Business Studies, 46(6), pp.676~693 (2015)
31. Heslop, L. A., "An Interregional and Intercultural Perspective on Subcultural Differences in Product Evaluations", Canadian Journal of Administrative Sciences, 15(2), pp.113~127 (1998)
32. Jiménez, N., "The Central Role of the Reputation of Country-of-origin Firms in Developing Markets", Journal of Business &Industrial Marketing, 31(3), pp.349~364 (2016)
33. Jin, Z., "The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image among Younger Generation Consumers : The Moderating Role of Country Development Status", International Business Review, 24(3), pp.380~393 (2015)
34. Klein, J. G., "The Animosity Model of Foreign Product Purchase : An Empirical Test in the People's Republic of China", Journal of Marketing, 62(1), pp.89~100 (1998)
35. Koh, D., "Consumer Animosity Following International Crisis : A Conceptual Framework to Understand Indonesian Consumers’ Attitude towards Australian Products", International Journal of Business and Management, 9(10), pp.21~27 (2014)
36. Laroche, F. R. S. C., "Effects of Subcultural Differences on Country and Product Evaluations", Journal of Consumer Behaviour, 2(3), pp.232~247 (2003)
37. 이규현, "Causes of Consumer Ethnocentrism and Its Effects on Attitude and Behavior of Chinese Young Generation", e-비즈니스연구, 13(4), pp.29~51 (2012), 국제e-비즈니스학회[DOI]
38. 이동진, "수출업자와 수입업자간 거래관계에서의 추천행동에 관한 연구: 거래기간의 조절효과를 중심으로", 국제경영연구, 16(2), pp.27~61 (2005), 한국국제경영학회
39. Levy, O., "What We Talk about When We Talk about ‘Global Mindset’ : Managerial Cognition in Multinational Corporations", Journal of International Business Studies, 38(2), pp.231~258 (2007)
40. Lim, H., "The Effects of National Culture and Cosmopolitanism on Consumers’ Adoption of Innovation : A Cross-cultural Comparison", Journal of International Consumer Marketing, 25(1), pp.16~28 (2013)
41. Magnusson, P., "The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands", Journal of International Marketing, 22(1), pp.21~38 (2014)
42. Maher, A. A., "The Affective and Cognitive Components of Country Image : Perceptions of American Products in Kuwait", International Marketing Review, 28(6), pp.559~580 (2011)
43. Mansted, A. S. R., "The Blackwell Encyclopedia of Social Psychology" (1996), Blackwell
44. Mockaitis, A. I., "On What Do Consumer Product Preferences Depend? Determining Domestic Versus Foreign Product Preferences in an Emerging Economy Market", Journal of International Consumer Marketing, 25(3), pp.166~180 (2013)
45. From Balinghou to Jiulinghou, China's Millennials Come of Age, "Moore, R. L.", Faculty Publications, ~, pp.Paper 105 (2014)
46. Nava, M., "Visceral Cosmopolitanism: Gender, Culture and the Normalisation of Difference" (2007), Berg
47. Nes, E. B., "Consumer Affinity for Foreign Countries : Construct Development, Buying Behavior Consequences and Animosity Contrasts", International Business Review, 23(4), pp.774~784 (2014)
48. Neuliep, W. J., "Intercultural Communication : A Contextual Approach" (2012), Sage Publications Inc
49. Nijssen, E. J., "Consumer World-mindedness, Socialmindedness, and Store Image", Journal of International Marketing, 16(3), pp.84~107 (2008)
50. Oberecker, E. M., "Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?", Journal of International Marketing, 19(2), pp.45~72 (2011)
51. Park, J. E., "Antecedents of Consumer Animosity and the Role of Product Involvement on Purchase Intentions", American Journal of Business, 32(1), pp.42~57 (2017)
52. Petzold, K., "Cosmopolitanism through Mobility: Physical-corporeal or Virtualimagined?", British Journal of Sociology, 68(2), pp.167~193 (2017)
53. Prince, M., "Here, There and Everywhere: A Study of Consumer Centrism", International Marketing Review, 33(5), pp.715~754 (2016)
54. Rašković, M., "Comparing Consumer Innovativeness and Ethnocentrism of Young-adult Consumers", Journal of Business Research, 69(9), pp.3682~3686 (2016)
55. Riefler, P., "Consumer Cosmopolitanism : Review and Replication of the CYMYC Scale", Journal of Business Research, 62(4), pp.407~419 (2009)
56. Riefler, P., "Cosmopolitan Consumers as a Target Group for Segmentation", Journal of International Business Studies, 43(3), pp.285~305 (2012)
57. Rogers, E., "The Diffusion of Innovations" (2003), The Free Press
58. Steenkamp, J. B. E., "How Perceived Brand Globalness Creates Brand Value", Journal of International Business Studies, 34(1), pp.53~65 (2003)
59. Sullivan, J. L., "The Sources of Political Tolerance : A Multivariate Analysis", American Political Science Review, 75(1), pp.92~106 (1981)
60. Tajfel, H., "The Social Psychology of Intergroup Relations", pp.33~47 (1979), Brooks-Cole
61. Verlegh, P. W. J., "Country-of-Origin Effect on Consumer Product Evaluations,", Doctoral, pp.2001
62. Wang, C. K., "The Impact of Selected Environmental Forces upon Consumers' Willingness to Buy Foreign Products", Journal of the Academy of Marketing Science, 11(1), pp.71~84 (1983)
63. Westjohn, S. A., "Technology Readiness and Usage : A Global-identity Perspective", Journal of the Academy of Marketing Science, 37(3), pp.250~265 (2009)
64. Wongtada, N., "Developing and Validating Affinity : A New Scale to Measure Consumer Affinity toward Foreign Countries", Journal of International Consumer Marketing, 24(3), pp.147~167 (2012)
65. Zdravkovic, S., "Does Country-of-origin Matter to Generation Y?", Young Consumers, 14(1), pp.89~102 (2013)
66. Zeugner-Roth, K. P., "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior : A Social Identity Theory Perspective", Journal of International Marketing, 23(2), pp.25~54 (2015)

관련 논문AI추천