‘한류’의 철학 다섯 가지 미학적 코드

Abstract

Th is article explains the intrinsic feature of the cultural content called ‘Hallyu (Korean Wave)’ in terms of objective hermeneutics. Th e research on the spread and success of Hallyu has so far conducted focus on external factors rather than on relatively internal such as Korea’s advanced social media platform and economic eff ects. Although there are studies to analyze internal factors, they are destroying autonomy of texts by covering with the existing (oriental) philosophical concepts rather than interpreting the cultural contents in immanent text. On the other hand, this article focuses on the relation of the cultural attitudes that the Korean people naturally learned through their particular historical experiences in studying the internal features of Hallyu as a cultural content. However, this cultural attitude should be dealt with in pathognomy rather than aesthetics in that it aims basically the pleasure of the public unlike the beauty dealt with in existing aesthetics. In this case, the components of pleasure should be added new factor of “Fun” to Kant’s “Satisfaction”. Th erefore, the exploration for ‘Aesthetic code of the Hallyu’ is to identify ‘what is the primitive cultural attitude causing satisfaction and fun in the Hallyu?’ In this sense, the article interpreted in immanent text the drama <Dae Jang Geum> which led the success of the Hallyu, and K-pop of <BTS> which heating up the young people around the world, and the movie <Parasite>. And also it suggests three and two aesthetic codes in the compositional (fun) and emotional (satisfaction) aspects respectively. ①Segmental probability: A properties that transforming fl exibly itself according to the external situation by that subject having several nodes, ②Articulation Unity : A properties that forming new unity generally by connecting node and node composing a subject. ③Inversional Dynamic : A properties that taking the method of discontinuous leap from the previous step in the way of connecting node and node. ④Refreshing Healthy : A tendency inducing bright and refreshing feelings against Western popular culture which is causing dark and unpleasant feelings. ⑤Gentle Humanity : A tendency feeling warm intimacy by eliminating the distance between the star and the public as approaching plebeianly. Based on these characteristics, the article not only raises Asian’s pride and self-esteem, but also highlights the value of “authenticity” newly with the possibility of the universal popular culture that can create a synesthesia in people around the world.