온라인 커뮤니티의 상호작용성 구성요인이 관계품질과 고객충성도에 미치는 영향에 관한 연구

참고문헌 (76)

1. 강병서, "인과분석을 위한 연구방법론" (2002), 무역경영사
2. 강명수, "브랜드 커뮤니티 운영전략:브랜드 커뮤니티 상호작용을 중심으로", 24(1), pp.143~160 (2006), 한국상품학회
3. 고은주, "패션 온라인 커뮤니티 특성이 브랜드 충성도에 미치는 영향: 라이프스타일 집단 간 비교", Journal of Global Scholars of Marketing Science(마케팅과학연구), 16(3), pp.87~106 (2006), 한국마케팅과학회
4. 김봉준, "가상공간에서의 사회적 교류가 가상공동체 몰입에 미치는 영향에 관한 연구 한국과 인도를 비교하여", 14(2), pp.21~36 (2004)
5. 김영아, "소비자의 관계투자에 대한 인지요인과소매점에 대한 감정요인이관계품질에 미치는 영향에 관한 연구", 경영교육연구, (28) (2002), 한국경영교육학회
6. 남학림, "인터넷쇼핑몰에서의 상호작용성이 관계품질과 충성도에 미치는 영향" (2004)
7. 박준철, "인터넷 쇼핑몰 이용자의 고객만족이 신뢰 고객충성행위에 미치는 영향", 13(3), pp.131~149 (2003)
8. 윤성준, "웹쇼핑몰 사이트의 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법", 32(1), pp.315~340 (2000)
9. 안중호, "기업간 전자적 관계지속에 영향을 미치는 요인에 관한 연구", pp.11~20 (2002)
10. 안태윤, "포털사이트에서 온라인 커뮤니티의 상호작용성, 보상, 몰입과 충성도가 구매의도에 미치는 영향", 5(3), pp.25~43 (2006)
11. 이두희, "인터넷 쇼핑몰에서의 상호작용성에 관한 연구 : 척도개발 및 효과 분석", 16(2), pp.115~140 (2001)
12. 이유재, "브랜드 퍼스낼리티 - 브랜드 동일시 - 브랜드 자산 모형: 이용자와 비이용자간 차이에 대한 탐색적 연구", 17(3), pp.1~33 (2002)
13. 이주현, "검색엔진 웹사이트에서 상호작용성이 소비자의 사이트에 대한 관여도와 태도, 사이트 재방문 의도 등에 미치는 영향", 13(5), pp.223~244 (2002)
14. 이태민, "모바일 환경에서의 상호작용성의 구성요인이 고객관계 구축 및 구매의도에 미치는 영향에 관한 연구", 19(1), pp.61~96 (2004)
15. 황용철, "고객의 관계성향에 의한 만족, 신뢰, 몰입의 상이한 역할", 5(2), pp.29~56 (2002), 한국소비문화학회
16. 최동성, "고객충성도에 영향을 미치는 온라인 게임의 중요요소에 대한 Lisrel 모델 분석", 11(3), pp.1~21 (2001)
17. 황하철, "인터넷 이용고객의 장기지향성에 대한 탐색적 연구", 7, pp.147~165 (2001)
18. Alba, "Dimensions of Consumer Expertise Journal of Consumer Research", pp.411~454 (1987)
19. Alba, Joseph, "Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplace", 61, pp.38~53 (1997)
20. Anderson, R. E, "-Satisfaction and E-Loyalty : A Contingency Framework", 20(2), pp.123~138 (2003)
21. Anderson, "The Antecedents and Conse- quences of Customer Satisfaction for Firms", pp.125~143 (1993)
22. Anderson, "Determinants of Continuity in Conventional Industrial Channel Dyads", pp.310~323 (1989)
23. Anderson, "A Model of Distributor Firm and Manufacturer Firm Working Partnerships Journal of Marketing", pp.42~58 (1990)
24. Arjun Chaudhuri, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty", 65, pp.81~93 (2001)
25. Bauer, Hans H, "Building Consumer Relations over the Internet", 31(2), pp.155~163 (2002)
26. Benzjian-Avery, A, "New media interactive advertising vs. traditional advertising", pp.23~32 (1998)
27. Bitner, "in New Directions in Theory and Practice", pp.72~94 (1994)
28. Boulding, "Dynamic Process Model of Service Quality from Expectations to Behavioral Intentions Journal of Marketing Research", pp.7~27 (1993)
29. and Eccles, "From Ideal Types to Plural Forms Annual Review of Sociology", pp.97~118 (1989)
30. Burgoon, Judee K, "Testing the Interactivity Model: Communication Process, Partner Assessments, and Quality of Collaborative Work", 16(3), pp.33~56 (2000)
31. Chaudhruri, Ariun, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The role of Brand Loyalty", 65(2), pp.81~93 (2001)
32. Cleland, Robin S, "Building Succe- ssful Brands on the Internet" (2000), University of Cambridge, MBA Dissertation
33. Deighton, J, "TheThe future of interactive marketing", pp.151~161 (1996)
34. Dellaert, Benedict G. C, "How Tolerable is Delay?: Consumers' Evaluation of Internet Websites after Waiting", 13(1), pp.41~54 (1999)
35. Dholakia, Ruby Roy, "Interactivity and Revisits to Web sites: A Theoretical Framework" (2000)
36. Dick, "Toward an Integrated Conceptual Framework Journal of the Academy Marketing Science", pp.99~113 (1994)
37. Doney, P. M, "An Examination of the Nature of Trust in Buyer-Seller Relationships", 61, pp.35~51 (1997)
38. Duncan, Tom, "A Communication Based Marketing Model for Managing Relationships", 62, pp.1~13 (1998)
39. Evans, Joel R, "Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites", 28, pp.348~358 (1999)
40. Flavian, C, "The Role Played by Perceived Usability, Satisfaction and Customer Trust on Website Loyalty", 43(1), pp.1~14 (2006)
41. Fornell, Claes, "American Customer Satisaction Index; Nature, Purpose and Findings", 60, pp.7~18 (1996)
42. Ganesan, Shankar, "Determinants of Long-Term Orientation in Buyer-Seller Relationships", 58(2), pp.1~19 (1995)
43. Garbarino, E, "The Different Roles of Satisfaction, Trust ,and Commitment in Customer Relationships", 63, pp.70~87 (1999)
44. Gefen, D, "E-Commerce: The Role of Familiarity and Trust", 28, pp.725~737 (2000)
45. Gruen, W. T, "Relationship Marketing Activities, Commitment and Membership Behaviors in Professional Associations", 64, pp.34~49 (2000)
46. Ha, Louisa and Lincoln James, "Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites", 42(4), pp.457~474 (1998)
47. Hanson, Ward, "The Principles of Internet Marketing" (2000), South-Western College Publishing
48. Hanssen, Lucien, "Interactivity from the Perspective of Communication Studies", pp.61~73 (1996), Luton, UK: University of Luton Press
49. Hariss, L. C, "The Four levels of Loyalty and the Pivotal Role of Trust: a Study of Online Service Dynamics", 80, pp.139~158 (2004)
50. Hoffman, Donna L, "Marketing in Hypormedia Com -puter-Mediated Environments: Conceptual Foundations", 60, pp.50~68 (1996)
51. Jarvenpaa, S. L, "Consumer Trust in Intention Store", 1, pp.45~47 (1999)
52. Johnson, Grace Jebakumari, "The Dimensionality of Interactivity and Its Effect on Key consumer Variables" (2002)
53. Luarn, P, "A Customer Loyalty Model for E-Service Context", 4(4), pp.156~167 (2003)
54. Lee, J. S, "Interactivity: A New Approach, paper read at Association for Education in Journalism and Mass Communication, at Phoenix, AZ" (2000)
55. Liu, Yuping, "The Dimensionally of Interactivity and Its Effect on Key consumer Variables" (2002)
56. Liu, Yuping, "What is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectivenessof Definition and Situation for the Influence of Interactivity on Advertising Effectiveness Journal of Advertising", 31(4), pp.53~64 (2002)
57. Massey, Brian L, "Interactivity, Online Journalism, and English-Language Web Newspapers In Asia", 76(1), pp.138~151 (1999)
58. McMillan, Sally J, "What is Interactivity and What Does It Do?" (2000)
59. Moorman, "Factors Affecting Trust in Market Research Relationship Journal of Marketing", pp.81~101 (1993)
60. Morgan, "The Commitment-Trust Theory of Relationship Marketing Journal of Marketing", pp.20~38 (1994)
61. Newhagen, John E, "Nightly@NBC.Com: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet", 45(3), pp.164~175 (1996)
62. Odin, Yorick, "Conceptual and Operational Aspects of Brand Loyalty An Empirical Investigation", 53(2), pp.75~84 (2001)
63. Oliver, Richard L, "Satisfaction : A Behavioral Perspective on the Consumer" (1999), Boston : Irwin MaGraw-Hill
64. Oliver, Richard L, "Whence Consumer Loyalty?", 63, pp.33~34 (1999)
65. Oliver, "Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions Journal of Marketing", pp.21~35 (1989)
66. Pavlik, John V, "New Media Technology: Cultual and Commercial Perspectives" (1998), Boston
67. Reichheld, F. F. and Schefter, P, "E-Loyalty : Your Secret Weapon on the Web", 78, pp.105~113 (2000)
68. Rust, "Journal of Retailing"
69. Sandeep Dayal, "Building Trust Online" (1999)
70. Sirdeshmukh, Deepak, "Consumer Trust, Value, and Loyalty in Relational Exchanges", 66(1), pp.15~37 (2002)
71. Sheth, Jagdish N, "Relationship Marketing in Customer Markets: Antecedents and Consequences", 23(4), pp.255~271 (1995)
72. Weinberg, Bruce D, "Don't Keep Your Internet Customer Waiting Too Long at the (Virtual)Front Door", 14(1), pp.30~39 (2000)
73. Wu, Guohua, "Perceived Interactivity and Attitude toward Web-site", pp.254~262 (1999), FL:University of Florida
74. Wu, Guohua, "The Role of Per -ceived Interactivity in Interactive Ad Processing" (2000), Doctoral Dissertation, The University of Texas at Austin
75. Yin, Jie, "Interactivity of Internet Based Communication:impacts on E-Business Consumer Decision" (2002)
76. Zeithaml, V. A, "Service Marketing" (1996), New York : McGraw-Hill

관련 논문AI추천