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온라인 공동체 유형에 따른 서비스품질평가에 관한 연구

A Study on the Assessment of Service Quality by Types of Community on the On-Line

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참고문헌 (22)

  1. 이문규, "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구", 마케팅연구, 17(1), pp.73~95 (2002), 한국마케팅학회
  2. 조호현, "초속인터넷서비스 서비스품질 측정에 관한 연구; 척도개발 및 효과분석", 품질경영학회지, 30(2) (2002)
  3. "한국인터넷정보센터" (2002), 한국인터넷정보센터[URL]
  4. Armstrong, A, "The Real Value of ON-LINE Com- munities", Harvard Business Review (1996)
  5. Babakus, E, "An Empirical Assessment of the SERVQUAL Scale", Journal of Business Research, (24) (1992)
  6. Bernard, J, "The Sociology of Community, Glenview Ⅲ: Scott" (1972), Foreman and Company
  7. Brown, T. J, "Improving the Measurement of Service Quality", Journal of Retailing, 69(1) (1993)
  8. Chin, J. P, "Development of an Instrument Measuring User Satisfaction of the Human-Computer Interface", ACM Proceedings (1988)
  9. Clark, T, "Customer-to-Customer: The Forgotton Relation- ship in Relationship Marketing" (1994), Emory University, Atlanta, GA.
  10. Cronin, J. J., "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perception-Minus-Expectations Measurement of Service Quality", ournal of Marketing (1994)
  11. Dabholkar, P. A, "A Measure of Service Quality for Retail Stores: Scale Development and Validation", Journal of the Academy of Marketing Science, 24(1) (1996)
  12. Davis, F. D, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly (1989)
  13. Gronroos, C, "A Service Quality Model and Its Marketing Implications", European Journal of Marketing, 18(4) (1984)
  14. Hagel, J, "Expanding Markets through Virtual Communities" (1997), Harvard Business School Press, Boston
  15. Huang, K. T, "Quality Information and Knowledge" (1999), Englewood Cliffs, New Jersey: Prentice-Hall
  16. Parasuraman, A, "Some new thoughts on conceptuciling perceived service quality", The Journal of Service Quality, 10(6) (2001)
  17. Parasuraman, A, "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research", Journal of Marketing, (58) (1994)
  18. Parasuraman, A, "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality", Journal of Retailing (1988)
  19. Rheingold, H, "The Virtual Community: Homesteading on the Electronic Frontier" (1993), A William Patrick Book
  20. Sheth, J. N, "Relationship Marketing in Consumer Markets: Antecedents and Consequences", Journal of Academy of Marketing Science, 23(4) (1995)
  21. Stone, A. R, "Will the Real Body Please Stand up?: Boundary Stories about Virtual Cultures" (1991), Cyberspace: First Steps, MIT Press
  22. Yoo, B, "Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site(PQISS)", Proceedings of Academy of Marketing Science Conference, Montreal, Canada (2000)

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