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온라인 공동체 유형에 따른 서비스품질평가에 관한 연구
A Study on the Assessment of Service Quality by Types of Community on the On-Line
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참고문헌 (22)
- 이문규, "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구", 마케팅연구, 17(1), pp.73~95 (2002), 한국마케팅학회
- 조호현, "초속인터넷서비스 서비스품질 측정에 관한 연구; 척도개발 및 효과분석", 품질경영학회지, 30(2) (2002)
- "한국인터넷정보센터" (2002), 한국인터넷정보센터[URL]
- Armstrong, A, "The Real Value of ON-LINE Com- munities", Harvard Business Review (1996)
- Babakus, E, "An Empirical Assessment of the SERVQUAL Scale", Journal of Business Research, (24) (1992)
- Bernard, J, "The Sociology of Community, Glenview Ⅲ: Scott" (1972), Foreman and Company
- Brown, T. J, "Improving the Measurement of Service Quality", Journal of Retailing, 69(1) (1993)
- Chin, J. P, "Development of an Instrument Measuring User Satisfaction of the Human-Computer Interface", ACM Proceedings (1988)
- Clark, T, "Customer-to-Customer: The Forgotton Relation- ship in Relationship Marketing" (1994), Emory University, Atlanta, GA.
- Cronin, J. J., "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perception-Minus-Expectations Measurement of Service Quality", ournal of Marketing (1994)
- Dabholkar, P. A, "A Measure of Service Quality for Retail Stores: Scale Development and Validation", Journal of the Academy of Marketing Science, 24(1) (1996)
- Davis, F. D, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly (1989)
- Gronroos, C, "A Service Quality Model and Its Marketing Implications", European Journal of Marketing, 18(4) (1984)
- Hagel, J, "Expanding Markets through Virtual Communities" (1997), Harvard Business School Press, Boston
- Huang, K. T, "Quality Information and Knowledge" (1999), Englewood Cliffs, New Jersey: Prentice-Hall
- Parasuraman, A, "Some new thoughts on conceptuciling perceived service quality", The Journal of Service Quality, 10(6) (2001)
- Parasuraman, A, "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research", Journal of Marketing, (58) (1994)
- Parasuraman, A, "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality", Journal of Retailing (1988)
- Rheingold, H, "The Virtual Community: Homesteading on the Electronic Frontier" (1993), A William Patrick Book
- Sheth, J. N, "Relationship Marketing in Consumer Markets: Antecedents and Consequences", Journal of Academy of Marketing Science, 23(4) (1995)
- Stone, A. R, "Will the Real Body Please Stand up?: Boundary Stories about Virtual Cultures" (1991), Cyberspace: First Steps, MIT Press
- Yoo, B, "Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site(PQISS)", Proceedings of Academy of Marketing Science Conference, Montreal, Canada (2000)
관련 논문AI추천
온라인 커뮤니티의 상호작용성 구성요인이 관계품질과 고객충성도에 미치는 영향에 관한 연구이성수, 최동춘, 최용길한국품질경영학회 · 품질경영학회지2007 · 제35권 제4호온라인 커뮤니티 회원의 동일시에 영향을 미치는 요인에 관한 연구김유경, 서문식한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2002 · 제10호온라인과 오프라인에서의 서비스품질에 관한 연구박광태, 이지은한국생산관리학회 · 한국생산관리학회지2002 · 제13권 제1호구축목적에 따른 웹사이트평가 모형에 관한 연구김정자, 이정훈한국산업경영시스템학회 · 한국산업경영시스템학회지2005 · 제28권 제2호전자상거래에서 신뢰의 구축 정도와 방법이 서비스 품질에 미치는 영향김영택, 서창적, 전희준한국품질경영학회 · 품질경영학회지2003 · 제31권 제2호초고속인터넷서비스 서비스 품질 측정에 관한 연구; 척도개발 및 효과분석조호현, 홍성태한국품질경영학회 · 품질경영학회지2002 · 제30권 제2호
