본문 바로가기
KERD
논문KCI 등재

ASC를 이용한 품질특성의 중요도 결정

Determining the Importance Values of Quality Attributes Using ASC

0

조회

0

다운로드

27

인용

0

참고문헌

키워드

주제분류학제간연구

초록

Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted,and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

Abstract

Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted,and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

참고문헌 (29)

  1. Akao, Y., "Quality Function Deployment" (1992), Landsberg
  2. Berger, C., "Kano’s methods for understanding customer-defined quality", Center for Quality of Management Journal, 2, pp.2~36 (1993)
  3. Fong, D., "Using the self-stated importance questionnaire to interpret Kano questionnaire results", Center for Quality of Management Journal, 5(3), pp.21~23 (1996)
  4. Franceschini, F., "An application of quality function deployment to industrial training courses", International Journal of Quality & Reliability Management, 15, pp.753~768 (1998)
  5. Garibay, C., "Evaluation of a digital library by means of quality function deployment(QFD)and the Kano model", The Journal of Academic Librarianship, 36, pp.125~132 (2010)
  6. Hejaili, F. F., "Culture-Related Service Expectations : A Comparative Study Using the Kano Model", Q Manage Health Care, 18, pp.48~58 (2009)
  7. Herzberg, F., "The motivation to work" (1959), John Wiley & Sons
  8. Högström, C., "The theory of attractive quality and experience offerings", The TQM Journal, 23, pp.111~127 (2011)
  9. Högström, C., "How to create attractive and unique customer experiences : An application of Kano’s theory of attractive quality to recreational tourism", Marketing Intelligence & Planning, 28, pp.385~402 (2010)
  10. Hsu, C. H., "Integrating Kano model into quality function deployment to facilitate decision analysis for service quality", International Conference on Mathematics and Computers in Business and Economics Vancouver, Canada (2007)
  11. Jang, Heung-Yeop, "Determination of the relative importance of quality attributes in the Kano mode", (Submitted for publication), ~ (2012)
  12. Kano, N., "Attractive quality and must-be quality", Hinshitsu, 14, pp.147~156 (1984)
  13. Kano, N., "Life cycle and creation of attractive quality", Proceedings of the,4th QMOD Conference, Linkoping Sweden, pp.18~36 (2001)
  14. Kim, Yeun-Sung, "Total Quality Management" (1999), Park-Young-Sa
  15. Löfgren M., "Kano’s theory of attractive quality and packaging", Quality Management Journal, 12, pp.7~20 (2005)
  16. Lee, Yu-Cheng, "Quality function deployment implementation based on fuzzy Kano model : An application in PLM system", Computer & Industrial Engineering, 55, pp.48~63 (2008)
  17. 임성욱, "Kano 모델을 기반으로 한 잠재적 고객만족 개선지수", 품질경영학회지, 38(2), pp.248~260 (2010), 한국품질경영학회
  18. Matzler, K., "How to delight your customer", Journal of Product and Brand Management, 5, pp.6~18 (1996)
  19. Matzler, K., "How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function development", Technovation, 18, pp.25~38 (1998)
  20. Saaty, T. L., "A scaling method for priorities in hierarchical structure", Journal of Mathematical Psychology, 15, pp.234~281 (1977)
  21. Satty, T. L., "The analytic hierachy process" (1980), McGraw Hill
  22. Sauerwein, E., "Experiences with the reliability and validity of the Kano-method: comparison to alternate forms of classification of product requirements", The Eleventh Symposium on Quality Function Deployment, pp.416~429 (1999)
  23. Shahin, A., "Kano model : A dynamic approach for classifying and prioritising requirements of airline travellers with three case studies on international airlines", Total Quality Management, 20, pp.1003~1028 (2009)
  24. 신아름, "Kano 모델을 기반으로 총체적 고객만족계수의 개발에 관한 연구", 산업공학(IE interfaces), 20(4), pp.479~487 (2007), 대한산업공학회
  25. Sireli, Y., "Integration of Kano’s Model Into QFD for Multiple Product Design", IEEE Transactions on Engineering Management, 54, pp.380~390 (2007)
  26. Tan, K. C., "Integrating Kano’s model in the planning matrix of quality function deployment", Total Quality Management & Business Excellence, 11, pp.1141~1151 (2000)
  27. Tan, K. C., "Integrating SERVQUAL and Kano’s model into QFD for service excellence development", Managing Service Quality, 11, pp.418~430 (2001)
  28. Tontini, G., "Integrating the Kano Model and QFD for Designing New Products", TQM & Business Excellence, 18, pp.599~612 (2007)
  29. 윤재욱, "Kano 품질속성 평가방법론들의 실증적 비교분석", 품질경영학회지, 37(4), pp.31~42 (2009), 한국품질경영학회

관련 논문AI추천

이 간행물의 다른 논문 (14건)