경영컨설팅 서비스품질 측정에 관한 연구

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경영컨설팅 서비스품질 측정에 관한 연구

Measuring Service Quality of Management Consulting

한국품질경영학회 (Korean Society For Quality Management)|2005.09|품질경영학회지 (Journal of Korean Society for Quality Management)|제33권 제3호|pp. 47-58

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주제분류학제간연구

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Abstract

In this age of highly competitive world of business, the demand of management consulting is increasing for companies seeking to achieve and maintain competitive advantages over their competitors. Along with its continuously growing market trend, therefore, the quality of management consulting needs to be measured in order to improve customer satisfaction. In this paper, we developed measurement items of the service quality in management consulting using the dimensions of the SERVQUAL model, analyzed the validity of the dimensions, and examined the differences among the effects of those dimensions on customer satisfaction and customer loyalty.

참고문헌 (12)

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경영컨설팅 서비스품질 측정에 관한 연구

초록

Abstract

참고문헌 (12)

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