남도문화 기반의 전남문화산업 현황과 발전전망-남도문화원형과 홍어삼합론을 중심으로-

Abstract

This study treats the strategy about cultural resources of Jeonnam area based on folklore. The local culture industry of Jeonnam seems to be depended on how the southern culture and the southern arts are drawn into culture industry. This study supposes to divide the culture industry of Jeonnam or culture-contents industry into two parts; one is ‘Tourist Infrastructure Industry’and the other is ‘Multi-media and Digital-contents Industry’. The study then figures out the present situation and the meaning with these two directions. The study presents the cultural heritage of Jeonnam as intangible resource and tangible resource. The study considers that a ‘Digital Complex Space’of Jeonnam area is needed to discuss and develop on more larger frame as a cultural space which includes ‘Performance Arts’of culture. Futhermore, the study argues that we must construct an infrastructure of multi-media and digital culture industry as well as the directing post of culture industry(for example; performance of cultural arts) in a broad sense, and also that we must construct the infrastructure of performance arts as well as the digital infrastructure. In other words, ‘Digital-contents Industry’of Jeonnam will be processed in the sense of a ‘Regionalism Industry’totally related with region, and to do so is to make it most successful. This means that it is the best model for cultural arts like a performance festival and multi and digitalcontents field to make a joint growth. As a folklore method for arguing this, the study proposes the theory of Hong-eo-sam-hap(three-ply of thornback) which can show a regional identification. In this theory, there are three fused southern culture-archetypes; one is ‘Gang-beon’(a sandy beach), another is ‘Gwin’(a cuteness), and the last is ‘Si-na-wi’(a part of Korean traditional music and it is performed improvisationally by a musical ensemble and traditionally accompanies the rite of Korean shamanism). These archetypes are entirely southern-cultural assets and also the terms are generated or used in the area of southern culture. The reasons why the three factors are chosen as the most archetypical southern culture are three as follows; first, this is where southern culture is located, second, there are people who perform or enjoy the culture, and finally, the culture has a principle or philosophy to be sublimated in cultural arts. Namely, this is because it is focused on a ‘Cultural Technology’which can intermix with the distinctiveness of southern culture that is based on sea(southwestern sea) and rivers(Young-san river and Seom-jin river), the people who perform Cultural Arts, and the philosophy and culture as southern aesthetics. Three culture-archetypes of Jeonnam circulate in the ‘Cluster of Trinity type’so-called “Foundation+Culture+Technology”, and by this,‘ Cultural Resources’is created. Ultimately, the study makes a conclusion that the culture industry of Jeonnam is more resonable to make a package form than to be operated independently according to a genre or contents, and then the archetypes can be realized by the culture technology that convert or fuse themselves organically. This study shows it by many cases that we should aim at a package like “Performance Arts+Multi and Digitalization included database and archiving+Trademarking on places(Tourist to southern area)”.