스마트 공항 추진을 위한 기술기반셀프서비스의 사용의도에 영향을 미치는 요인에 관한 연구
A Study of Factors Affecting Intention to Use of Using Technology-based Self-services for Smart Airport
1
조회
0
다운로드
18
인용
0
참고문헌
키워드
초록
Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.
Abstract
Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.
참고문헌 (24)
- Agarwal, R., "Time flies when you’re having fun : cognitive absorption and beliefs about information technology usage", MIS Quarterly, 24(4), pp.665~694 (2000)
- Barnett, L. A, "Characterizing playfulness : Correlates with individual attributes and personality traits", Play and Culture, 4(4), pp.371~393 (1991)
- Bitner, M. J., "Technology infusion in service encounters", Journal of the Academy of Marketing Science, 28(1), pp.138~149 (2000)
- Cho, Sehee, "The Influence of Airlines' Self-Service Technology(SST) Quality on Customer Satisfaction-Focused on the Mediating Effect of SST Users' Experiential Value", MA, pp.2015
- Cronbach, L. J., "Education Measurement", pp.443~507 (1971), American Council on Education
- Dabholkar, P. A, "Technology-based service delivery: a classification scheme for developing marketing strategies", Advances in Services Marketing and Management, 3(1), pp.241~271 (1994)
- Dabholkar, P. A., "An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors", Journal of the Academy of Marketing Science, 30(3), pp.184~201 (2002)
- Davis, F. D, "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, 13(3), pp.319~340 (1989)
- Fishbein, M., "Belief, Attitude, Intention, and Behavior" (1975), Addison-Wesley
- Hushaoorng, "Chinese Babyboom Comsumers' Intention to Use Mobile Instant Messenger Based on E-TAM : Focused on WeChat", MA, pp.2015
- Hyun, Wooseok, "Information and communication technologies for smart airport", Aerospace Medical Association of Korea, 28(2), pp.30~37 (2018)
- Lam, S. Y., "The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis", Journal of Interactive Marketing, 22(4), pp.19~39 (2008)
- Lee, Soojung., "Effects of Technology-Based Self Service on Experience Value and Satisfaction, Behavior Intention", PhD, pp.2017
- Liu, Y., "Whole brain white matter changes revealed by multiple diffusion metrics in multiple sclerosis: A TBSS study", European Journal of Radiology, 81(10), pp.2826~2832 (2012)
- McMillan, S. J., "Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity", Journal of Advertising, 31(3), pp.29~42 (2002)
- Mearian, L, "Staples installing internet kiosks in all US retail stores", Computerworld, 30(1), pp.1~3 (2001)
- 문천수, "기술준비도와 상황적 영향이 셀프서비스기술 태도 및 사용의도에 미치는 영향", 한국시뮬레이션학회 논문지, 25(2), pp.93~100 (2016), 한국시뮬레이션학회
- Parasuraman, A, "Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies", Journal of Service Research, 2(4), pp.07~320 (2000)
- Parasuraman, A., "The impact of technology on the quality-value-loyalty chain: a research agenda", Journal of the Academy of Marketing Science, 28(1), pp.168~174 (2000)
- Roehrich, G, "Consumer innovativeness : Concepts and measurements", Journal of Business Research, 57(6), pp.671~677 (2004)
- Van der Heijden, H, "User acceptance of hedonic information systems", MIS Quarterly, 28(4), pp.695~704 (2004)
- Venkatesh, V., "A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges", MIS Quarterly, 25(1), pp.71~102 (2001)
- Venkatesh, V., "A theoretical extension of the technology acceptance model : Four longitudinal field studies", Management Science, 46(2), pp.186~204 (2000)
- Yoon, Yeongseok, "A Study of Moderating Effecf of Technology Readiness Indices on Customer Satisfaction Depending on Service Quality Factors in Telematics Service", MA, pp.2015