휴먼브랜드로서 CEO의 리더십 요인이 소비자태도에 미치는 영향: 신뢰의 매개역할

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참고문헌 (80)

1. 권석균, "공기업 조직구성원의 변혁적거래적 리더십과 리더신뢰", 조직과 인사관리연구, 28(1), pp.173~208 (2004), 한국인사관리학회
2. 김문준, "변혁적 리더십과 조직몰입 간 관계에서 조직신뢰의 매개효과 연구: 안산지역 공단의 중소기업을 중심으로", 경영컨설팅연구, 14(4), pp.69~81 (2014), 한국경영컨설팅학회
3. 김성덕, "광고모델 특성이 구매의도와 브랜드태도에 미치는 영향", 유통과학연구, 10(4), pp.47~53 (2012), 한국유통과학회
4. 김성섭, "한류스타의 광고모델 속성이 기업이미지, 신뢰, 그리고 고객 충성도에 미치는 영향 분석을 통한 한류스타마케팅 필요성에 관한 연구 - Lotte Hotel & Resort를 찾는 일본인 관광객 중심으로", 호텔경영학연구, 18(4), pp.217~243 (2009), 한국호텔외식관광경영학회
5. 박종철, "기업 능력 및 사회적 책임 연상이 고객 태도에 미치는 영향: 신용 및 호의성 신뢰의 매개역할", 마케팅연구, 27(1), pp.1~25 (2012), 한국마케팅학회
6. 박종표, "팀장의 리더십 유형이 신뢰 및 팀 유효성에 미치는 영향 : 경기도 공무원을 중심으로", 지방정부연구, 13(3), pp.87~110 (2009), 한국지방정부학회
7. 송병식, "카리스마 리더십과 도전적 직무동기 및 혁신행동 간의 관계와 리더신롸와 혁신분위기의 조절효과", 경영사연구, (41), pp.187~210 (2006), 한국경영사학회
8. 안은정, "휴먼브랜드 애착의 영향요인과 결과", 마케팅연구, 29(3), pp.119~146 (2014), 한국마케팅학회
9. 이경렬, "최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로", 한국광고홍보학보, 8(4), pp.302~330 (2006), 한국광고홍보학회
10. 이선민, "구전이 구직자의 기업에 대한 태도와 지원의도에 미치는 영향: 전달자의 지위와 업무, 그리고 유대강도의 역할", 마케팅연구, 26(2), pp.93~115 (2011), 한국마케팅학회
11. 이재신, "브랜드와 CEO 카리스마 인식과 소비자 감정 경험이 브랜드 확장에 미치는 영향: 애플사의 아이폰과 아이패드 사례를 중심으로", 한국언론학보, 58(3), pp.408~432 (2014), 한국언론학회
12. 이정교, "뉴스 앵커의 카리스마가 수용자의 뉴스 신뢰도, 뉴스 시청의도, 프로그램 충성도에 미치는 영향 : 앵커의 동일시와 공신력을 중심으로", 한국방송학보, 26(4), pp.173~214 (2012), 한국방송학회
13. 장희경, "CEO의 리더십 유형 및 기업의 성별 이미지 일치가 CEO에 대한 공중 태도에 미치는 영향", 한국언론학보, 58(2), pp.269~306 (2014), 한국언론학회
14. 전기석, "부정적인 측면의 카리스마적 리더십에 대한 연구", 산업교육연구, (28), pp.43~63 (2014), 한국산업교육학회
15. 최찬기, "리더십 유형과 조직몰입의 관계에 있어서 상사에 대한 신뢰의 조절효과에 관한 연구 - 국내 4대그그룹의 CEO를 중심으로 -", 인적자원개발연구, 11(1), pp.57~88 (2008), 한국인적자원개발학회
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