기상정보를 활용한 날씨경영 사례 연구

Abstract

The cost of economic damage has been rising rapidly due to frequent and large changes in weather worldwide, and the Chicago Mercantile Exchange estimates that 80% of economic activity is affected by the weather. The loss due to climate change is more than 30% of gross domestic product (GDP), and the weather risk management association is growing not only in the US but also in Europe and Australia. As the domestic industrial structure becomes more complicated and advanced, the influence of weather risk is spreading to all industries, and 52% of Korea 's GDP is actually affected by the weather. This study examines weather management situation and weather management performance case of H company which uses weather related information for management decision making to reduce company loss and create new profit. In addition, this study suggests the implications for companies to contribute to market expansion and industrial productivity of weather industry by establishing weather management base. In order to prevent damages caused by bad weather and to utilize it as an opportunity of securing the credibility, the company H, which is an excellent company for weather management proposed in this study, obtained accessibility and timeliness of weather information, developed a smart weather proposal system, Customer satisfaction was increased with the suggestion of customized menus, the cost of food purchase was reduced by adjusting the order quantity in the forecast of the weather, and the freshness and price competitiveness of the food were improved by improving the prediction error rate of drinking water. In order to expand the weather management using the weather information continuously, it is necessary to provide specialized information for each type of industry, and it is deemed necessary to use it immediately in connection with consumption trends. It is also necessary to provide overseas weather information continuously.