중국 도시 직장인들의 관계별 선물행위 특성
Characteristics of Gift Giving Behavior of Workers in Chinese Urban Area -Focus on the closeness of gift giver and receiver-
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본 연구는 선물증여의 대상을 가족, 아주 친밀한 사람, 적당히 가까운 사람, 직장이나 사회생활에서 알게된 공적 또는 형식적인 관계의 사람으로 구분하여 중국 도시 직장인들의 관계별 선물행위의 특성을 파악하였다. 그 결과, 첫째, 관계가 가까울수록 선물빈도가 더 높고 특히 의례적인 상황때 선물을 더 많이 하며, 도움을 받았을 때나 부탁할 때는 적게 하는 것으로 나타났다. 둘째, 관계가 가까울수록 선물선택 관여도가 더 높고, 좋은 품질, 실용적인 것, 개인적인 것이 중요한 선물선택기준이지만, 가격범위의 제한은 덜 받았다. 셋째, 관계가 가까울수록 선물증여행위를 더 즐겁게 느끼고, 선물이 관계에 미치는 영향은 더 낮다고 생각하며, 선물증여시 선물수령자가 좋아하는 것을 가장 크게 기대하되, 감사함의 표현, 되받음, 필요시 도움을 받는 것, 위신․평판에 대한 기대는 낮았다. 따라서 중국 도시 직장인들은 관계에 따라 선물행위의 차이가 있는 것으로 나타났다.
Abstract
In this study, characteristics of gift giving behavior of workers in chinese urban area has been investigated depending on the closeness of gift giver and receiver, classifying the object of the study as family, very close, good, and hi-byes acquainted in social activities like working in the same place. Study revealed that as the relations between giver and receiver was closer, they exchanged gifts more often in ritual situations and less when they were being helped or asking for some help each other. In closer relations, involvement in gift was higher and personal items and items of good quality and usefulness were chosen, and being less restricted by price. Also, in closer relations, it turned out that they felt pleasant about gift giving itself, thinking the impact of gift giving on their relations to be small, and were expecting receiver’s delightedness strongly, while expectation for receiver’s expression of gratitude, help in time of need and improved reputation were relatively low. In conclusion, differences in gift giving behavior of chinese urban workers were found to be exist depending on the closeness of their relations.
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