Research on the Importance Mobile MMORPG Design Factor Using AHP

Abstract

The mobile MMORPG is leading the game market and will be further developed. In spite of the release of many games, it is very important to find detailed design factors that users want and prefer in the situation where comprehensive MMORPG design research from design design factors such as UI to software quality factors is lacking. This study attempts to find key and important game design factors that both users and developers of mobile MMORPG satisfy in an objective perspective. The empirical analysis is based on theoretical studies, and the mobile MMORPG design factors are stratified into three stages and their importance is verified through the hierarchical analysis process (AHP). The importance of design factor is fun factor, composition factor, UI factor, system factor, and environmental factor. Challenge fun is the most important factor for fun and reward is important for challenge fun. Among the fun factors, competitive fun, including newly added superiority or confrontation, is higher than imagined fun, including diversity and exploration. This is thought to reflect the characteristics of mobile MMORPG, which is enjoyed by thousands of users competing, cooperating in guilds, clan and faction tribes. This study analyzes and extracts the MMORPG design factors and considers their importance to contribute to the improvement of mobile MMORPG design capability.